Häfele

Moving
change

If you want to look at rooms from a dif­fe­rent ang­le, you need ide­as. And pro­ducts that crea­te a new rea­li­ty. Häfe­le sup­plies both. The com­pa­ny is a spe­cia­list in hard­ware tech­no­lo­gy and elec­tro­nic locking sys­tems and knows all about the set screws that need to be tur­ned to bring about las­ting chan­ge. And we know about the power of images. And lan­guage. A tru­ly space-chan­ging sym­bio­sis that has found its expres­si­on in brochu­res and image films.

Entering new design spaces

Häfe­le sup­plies cus­to­mers around the world with intel­li­gent solu­ti­ons from the north of the Black Forest. We made sure that two pro­ducts are also remem­be­red visual­ly. The Sli­do Wall, a mobi­le par­ti­ti­on wall that com­bi­nes tech­no­lo­gy with design in a com­ple­te­ly dif­fe­rent way than was pre­vious­ly known. And Star­tec Frame Fix. Inno­va­ti­ve door frames as a sus­tainab­le alter­na­ti­ve to con­ven­tio­nal foam instal­la­ti­on. We gave both pro­ducts a clean com­mu­ni­ca­ti­on design. One that appeals to archi­tects, inves­tors, hote­liers and other ope­ra­tors or craft­s­men. And goes fur­ther – ope­ning up new sphe­res of application.

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Twisted form

Sli­do Wall trans­forms rooms into atmo­s­phe­res. When the mobi­le par­ti­ti­ons are moved, new inte­res­ting floor plans are crea­ted. This is why the Sli­do brochu­re also reflects the moving space. Pic­tures and texts show this and even start moving them­sel­ves. Dif­fe­rent for­mats and papers play into each other. The view­er leafs through an inspi­ring and hap­ti­cal­ly appe­aling mosaic. The Star­tec Frame Fix brochu­re, on the other hand, illus­tra­tes a net­work of aes­the­tic app­li­ca­ti­ons which, without frills – but with a sub­t­le wink – addres­ses the needs of the craft­s­men and show­ca­ses them effectively.

Portrayed

Sli­do Wall chan­ges rooms and not just their size. As the room dimen­si­ons chan­ge, so do the ambi­ence, the sound, the light and the nuan­ces. Oppo­si­tes emer­ge. Loud and quiet, light and dark mer­ge into one ano­t­her. Tran­si­ti­ons that are reflec­ted in our 3D ren­de­rings for web­site and as a key visu­al. Our 3D visua­li­sa­ti­ons for Star­tec Frame Fix are also based on the exis­ting cor­po­ra­te design manu­al, which we gave the design frame­work it deser­ved by adding noble grey tones.

Choreographed

Sli­do Wall moves. Based on the con­tents of the brochu­re, striking line gra­phics run through the ent­i­re pro­duct film. Gra­phic mini­ma­lism with a rhythm of its own, invi­t­ing insights and per­spec­ti­ves and whet­ting the appe­ti­te for new spa­ti­al arran­ge­ments. Star­tec Frame Fix, on the other hand, is a cine­ma­tic con­trast pro­gram­me for which we sup­plied the sto­ry­board based on the brochu­re. Here, the focus was on a lively and colour­ful look and feel, pai­red with sub­t­le humour and rele­vant facts. A suc­cess­ful com­po­si­ti­on that con­vin­ced the professionals.