If you want to look at rooms from a different angle, you need ideas. And products that create a new reality. Häfele supplies both. The company is a specialist in hardware technology and electronic locking systems and knows all about the set screws that need to be turned to bring about lasting change. And we know about the power of images. And language. A truly space-changing symbiosis that has found its expression in brochures and image films.
Entering new design spaces
Häfele supplies customers around the world with intelligent solutions from the north of the Black Forest. We made sure that two products are also remembered visually. The Slido Wall, a mobile partition wall that combines technology with design in a completely different way than was previously known. And Startec Frame Fix. Innovative door frames as a sustainable alternative to conventional foam installation. We gave both products a clean communication design. One that appeals to architects, investors, hoteliers and other operators or craftsmen. And goes further – opening up new spheres of application.
Slido Wall transforms rooms into atmospheres. When the mobile partitions are moved, new interesting floor plans are created. This is why the Slido brochure also reflects the moving space. Pictures and texts show this and even start moving themselves. Different formats and papers play into each other. The viewer leafs through an inspiring and haptically appealing mosaic. The Startec Frame Fix brochure, on the other hand, illustrates a network of aesthetic applications which, without frills – but with a subtle wink – addresses the needs of the craftsmen and showcases them effectively.
Slido Wall changes rooms and not just their size. As the room dimensions change, so do the ambience, the sound, the light and the nuances. Opposites emerge. Loud and quiet, light and dark merge into one another. Transitions that are reflected in our 3D renderings for website and as a key visual. Our 3D visualisations for Startec Frame Fix are also based on the existing corporate design manual, which we gave the design framework it deserved by adding noble grey tones.
Slido Wall moves. Based on the contents of the brochure, striking line graphics run through the entire product film. Graphic minimalism with a rhythm of its own, inviting insights and perspectives and whetting the appetite for new spatial arrangements. Startec Frame Fix, on the other hand, is a cinematic contrast programme for which we supplied the storyboard based on the brochure. Here, the focus was on a lively and colourful look and feel, paired with subtle humour and relevant facts. A successful composition that convinced the professionals.