A world of experiences
for the senses
The redesigned Gessler 1862 bookshop in Friedrichshafen is no place for aloof academics. Granted, you will find a lot of books here – on (almost) all topics. However, there is also an abundance of lifestyle. To share, to look at, to experience for yourself. Some so-called “book people” might turn up their noses at the very idea. But then they would miss out on the olfactory experience of men’s fragrances and regional specialities. In addition to the “take-away delights”, there is plenty to enjoy here. The café-bar adjoining the bookshop serves wonderful homemade delicacies – from cakes and soups to quiches and other daily specials. Development of the overall concept, consulting on the interior design and product range, web and graphic design as well as the development of give-aways – all of this has made the Gessler 1862 brand story a shining gold nugget in the otherwise rather grey and industrial “zeppelin city”.
Book retailer of the future
We designed a timeless brand story for this traditional bookshop with more than 150 years of history. And to bring this story to life, we created a shop full of beautiful things. With a snazzy café, which invites you to browse and enjoy the culinary delights. The armchairs literally devour you with cosiness. As do the surroundings. And that’s the whole idea – it’s a wonderful place to get lost. In the special, themed sections based on entire literary decades.
A world of experiences instead of ordinary retail
Feeling good in a feel-good environment. The colour concept: natural. Stylish. All the colours of Lake Constance can be found in the flowing cement mosaics at the bar. The salesroom exudes simplicity and high quality thanks to restrained tones and a design that incorporates stained oak, brass, moss-green curtains and subtle gold accents. Sliding glass doors between the two main rooms separate – if desired – the shop from the café and bar.
Timeless corporate design
Bookshops have a decisive advantage over other shops, because their products fire our imagination. We not only incorporated this intangible asset into the corporate design, but also made it visible. By creating things to reach out and touch. From elegant business cards and a letterhead to give-aways, notepads and full-blown stationery, on which the new company logo has been enthroned ever since. And for those who prefer reading menus to literature, we also created delicious menu designs.
Diverse, but carefully selected. Our web design for Gessler 1862 also reflects its clientele’s appreciation of beautiful things. And books, naturally. Hardly surprising, then, that we chose to express ourselves online entirely in classic literary fonts. Speaking of which, the new website makes searching for printed works as precise and fast as if you had your own, personal librarian leading you past row after row of literary treasures. A success story that makes a great read. We were happy to help write it.