We are eye people. But this hasn’t always been the case. It has been a long road to the dominance of the sense of sight. It has taken several centuries, even millennia. But what it can mean to actually grasp something with our hands, to feel it, is something we enjoy all the more as soon as we recognise the right shape. For example, a FSB door handle. The East Westphalian door handle manufacturer attaches great importance to haptics. After all, he sees his handles as the perceived calling card of a flat or a house. And of course the traditional company from Brakel also pays attention to good looks and design. Which is why it placed its exhibition stand design and shop concepts in our hands. We made it a priority to visually communicate the section dealing with door handles from the “Who’s Who” of the designer scene. In such a way that the eye guides the hand to touch.
Design that lasts forever
It’s as if they had always been there: embedded in classic system construction with an optimum joint grid, we developed our modular and flexible shop concept for FSB as a stage for architectural and design icons such as Norman Forster, Matteo Thun or Jasper Morrison that is worthy of them. All design sizes combined on one wall. Various product range modules curated by us on simple linoleum modular panels and accompanied by emotionally charged visual worlds by artist Sarah Illenberger. A unique shop concept in timeless aesthetics, which we rolled out in 40 stores around the world, from Shanghai to Berlin.
Welcome to Miami
Miami, the city at the southern tip of Florida, regularly attracts international trade fairs. The ideal hot spot for FSB. Building on the clarity and systematic nature of the FSB logo, which was created by none other than German designer and graphic designer Otto Aicher, we created a trade fair stand design that, with its simple restraint, brought the poetry of each individual product to the fore. A calmly aesthetic and therefore fascinating concept that formed the basis of the global shop rollout.