100 square metres of roof surface at a 10-degree slope generate about 1,000 kilowatt hours of energy per year. And how much green electricity do you produce? A question that strikes a chord with us. After all, we are all responsible for shaping planet Earth in such a way that it remains liveable for future generations. So we were delighted when Eternit (Schweiz) AG asked us to support a campaign to find an answer to that question. And it comes in the form of a highly efficient solar panel called Sunskin.
Sunskin is the sustainable system solution for photovoltaic systems on building roofs that perfectly combines aesthetics and ecology. The panel modules with their frameless, flat shape integrate perfectly into roof landscapes. We set to work with the focus on this energy-rich potential.
Our aim was to target architects with their special demand for aesthetics in just the right way. To achieve sustainably successful sales, our work involved producing a rendered key visual, a product flyer, product video and landing page. Communication elements that would all speak the same visual language and clearly convey the key message.
Communicated in a tangible way
A 6‑page folding card with a laser-etched cover that offers a glimpse of the world’s most natural energy source – the sun. In this special product flyer, we put all the advantages of Sunskin down on paper in an informative and creative way. One that caused a positive stir among the discerning readership of the magazine for architecture and urbanism, ARCH+, when it was included as a high-quality insert.
The need to save energy costs with solar energy and thus reduce the burden on the environment is becoming ever greater. But how exactly does a solar energy system work? We produced a simple yet convincing infographic to shed light on the subject by illustrating how a solar energy system works and showing the various possible uses of the energy generated from it.
We also developed a key visual that makes the boundless scope for design visible at a glance and is located in the middle of a mountain landscape, a reference to Eternit’s Swiss headquarters.
And because things that make sense deserve an appropriate platform, we also created a landing page for Eternit’s efficient solar modules. We created a lucid message in the same design style as the other means of communication, i.e. suitable for the target group of architects and other sustainable aesthetes interested in this solar energy system. Who still wants to consume electricity in a conventional way?