and living spaces
Coated with the finest fibre cement. As leading producers of fibre-cement products, the companies eternit and Swisspearl stand for quality, durability, innovation, aesthetics and a responsible approach to people and nature. From technoid and urban to the classic Bauhaus style and purist architectural designs. In preparation for the launch of new fibre-cement facade panels, we developed product campaigns that transform these products into objects of desire. For architects all over the world.
Keeping the audience in mind
Catchy key visuals, appealing packaging designs and product videos – our coherent overall concepts that formed the basis for the “Gravial” and “Vintago” product campaigns. We also developed appropriate product communication for the new colours in the existing “Nobilis” product line – and impressively showcased the colour range.
Inventors. Pioneers. Tinkerers. Visionaries. In 1894 Ludwig Hatschek revolutionised the building industry with his new material, fibre cement. Today, 125 years later, the eternit success story continues. Taking the existing corporate design, we revised the visual language of the photography and made it more stylish. We also came up with an invitation card for the birthday gala which, when opened, neatly sums up the company’s guiding principle: “Together for eternity“. All of this was then carried forward into an emotional corporate film. Moving images full of history. With a view to the future.
The art of packaging
For all three product lines we created slipcases that underline the respective characters. The key visual for Gravial is a modern architectural style in an urban context. Modern, technoid, linear. By contrast, Vintago is natural, rough, authentic, durable. The key visual is an architectural style in the context of nature – with the Swiss mountains as an additional element. And then there is Nobilis with its elegant and unobtrusive character. The key visual here is a classic, timeless architectural style. Embedded in their respective slipcases, the panels literally become part of an architectural facade.
A graphic collage consisting of cut-outs of Vintago panels in different colours – combined into a charismatic animation. A product video with recognition value. Here too, we echo the architectural style in the context of pure naturalness – surrounded by Swiss mountains. Spatial. Three-dimensional. Eye-catching. Just like our film about the Gravial panels from eternit. Urbane architecture. Urban character. In short: a striking contrast. Things work differently here. Literally. Motion on a two-dimensional plane. Horizontal and vertical. An aesthetic architectural puzzle.