and living spaces
Coated with the finest fibre cement. As leading producers of fibre-cement products, the companies eternit and Swisspearl stand for quality, durability, innovation, aesthetics and a responsible approach to people and nature. From technoid and urban to the classic Bauhaus style and purist architectural designs. In preparation for the launch of new fibre-cement facade panels, we developed product campaigns that transform these products into objects of desire. For architects all over the world.
Keeping the audience in mind
Catchy key visuals, appealing packaging designs and product videos – our coherent overall concepts that formed the basis for the “Gravial” and “Vintago” product campaigns. We also developed appropriate product communication for the new colours in the existing “Nobilis” product line – and impressively showcased the colour range.
125 years of Eternit
Inventor. Pioneer. Tinkerer. Visionary.In 1894 Ludwig Hatschek revolutionised the building industry with his new material, fibre cement. 125 years later – eternit’s anniversary year – we were allowed to revise the visual language of the existing corporate design in terms of photography and make it more chic. And we came up with an invitation card for the birthday gala that cleverly sums up the company’s guiding principle when you open it: “Together for eternit-y”. All of this was then carried forward into an emotional corporate film. Moving images full of history. With a view to the future.
The art of packaging
For all three product lines we created slipcases that underline the respective characters. The key visual for Gravial is a modern architectural style in an urban context. Modern, technoid, linear. By contrast, Vintago is natural, rough, authentic, durable. The key visual is an architectural style in the context of nature – with the Swiss mountains as an additional element. And then there is Nobilis with its elegant and unobtrusive character. The key visual here is a classic, timeless architectural style. Embedded in their respective slipcases, the panels literally become part of an architectural facade.
A graphic collage consisting of cut-outs of Vintago panels in different colours – combined into a charismatic animation. A product video with recognition value. Here too, we echo the architectural style in the context of pure naturalness – surrounded by Swiss mountains. Spatial. Three-dimensional. Eye-catching. Just like our film about the Gravial panels from eternit. Urbane architecture. Urban character. In short: a striking contrast. Things work differently here. Literally. Motion on a two-dimensional plane. Horizontal and vertical. An aesthetic architectural puzzle.
Urbane architecture. Urban character. In short: a striking contrast. Motion on a two-dimensional plane. Horizontal and vertical. An aesthetic architectural puzzle. The product video of the Nobilis panels incorporates a keyboard of harmonious colour composition. Beginning with detail shots that reveal the big picture at the end – dissolved in striking, two-dimensional architectural scenery. No less detailed is our film on the Terra product line. Three-dimensional perspectives immersed in warm colours that capture the charm of rural architecture. A gentle source of inspiration for architectural possibilities that completes the eternit product quartet.