eternit Switzerland

Building envelopes
and living spaces 

Coated with the finest fib­re cement. As lea­ding pro­du­cers of fib­re-cement pro­ducts, the com­pa­nies eter­nit and Swis­spearl stand for qua­li­ty, dura­bi­li­ty, inno­va­ti­on, aes­the­tics and a respon­si­ble approach to peop­le and natu­re. From tech­no­id and urban to the clas­sic Bau­haus style and purist archi­tec­tu­ral designs. In pre­pa­ra­ti­on for the launch of new fib­re-cement faca­de panels, we deve­lo­ped pro­duct cam­pai­gns that trans­form the­se pro­ducts into objects of desi­re. For archi­tects all over the world.

Keeping the audience in mind

Catchy key visu­als, appe­aling pack­a­ging designs and pro­duct vide­os – our cohe­rent over­all con­cepts that for­med the basis for the “Gra­vi­al” and “Vint­a­go” pro­duct cam­pai­gns. We also deve­lo­ped appro­pria­te pro­duct com­mu­ni­ca­ti­on for the new colours in the exis­ting “Nobi­lis” pro­duct line – and impres­si­ve­ly show­ca­sed the colour range.

125 years of Eternit

Inven­tor. Pioneer. Tin­ke­rer. Visionary.In 1894 Lud­wig Hat­schek revo­lu­tio­nis­ed the buil­ding indus­try with his new mate­ri­al, fib­re cement. 125 years later – eternit’s anni­ver­s­a­ry year – we were allo­wed to revi­se the visu­al lan­guage of the exis­ting cor­po­ra­te design in terms of pho­to­gra­phy and make it more chic. And we came up with an invi­ta­ti­on card for the bir­th­day gala that cle­ver­ly sums up the company’s gui­ding princip­le when you open it: “Tog­e­ther for eter­nit-y”. All of this was then car­ri­ed for­ward into an emo­tio­nal cor­po­ra­te film. Moving images full of histo­ry. With a view to the future.

The art of packaging

For all three pro­duct lines we crea­ted slip­ca­ses that under­line the respec­ti­ve cha­rac­ters. The key visu­al for Gra­vi­al is a modern archi­tec­tu­ral style in an urban con­text. Modern, tech­no­id, line­ar. By con­trast, Vint­a­go is natu­ral, rough, authen­tic, dura­ble. The key visu­al is an archi­tec­tu­ral style in the con­text of natu­re – with the Swiss moun­tains as an addi­tio­nal ele­ment. And then the­re is Nobi­lis with its ele­gant and unob­tru­si­ve cha­rac­ter. The key visu­al here is a clas­sic, timeless archi­tec­tu­ral style. Embed­ded in their respec­ti­ve slip­ca­ses, the panels liter­al­ly beco­me part of an archi­tec­tu­ral facade.

Motion design

A gra­phic col­la­ge con­sis­ting of cut-outs of Vint­a­go panels in dif­fe­rent colours – com­bi­ned into a cha­ris­ma­tic ani­ma­ti­on. A pro­duct video with reco­gni­ti­on value. Here too, we echo the archi­tec­tu­ral style in the con­text of pure natu­ral­ness – sur­roun­ded by Swiss moun­tains. Spa­ti­al. Three-dimen­sio­nal. Eye-catching. Just like our film about the Gra­vi­al panels from eter­nit. Urba­ne archi­tec­tu­re. Urban cha­rac­ter. In short: a striking con­trast. Things work dif­fer­ent­ly here. Liter­al­ly. Moti­on on a two-dimen­sio­nal pla­ne. Hori­zon­tal and ver­ti­cal. An aes­the­tic archi­tec­tu­ral puzzle.

Urba­ne archi­tec­tu­re. Urban cha­rac­ter. In short: a striking con­trast. Moti­on on a two-dimen­sio­nal pla­ne. Hori­zon­tal and ver­ti­cal. An aes­the­tic archi­tec­tu­ral puz­zle. The pro­duct video of the Nobi­lis panels incor­po­ra­tes a key­board of har­mo­nious colour com­po­si­ti­on. Begin­ning with detail shots that reve­al the big pic­tu­re at the end – dis­sol­ved in striking, two-dimen­sio­nal archi­tec­tu­ral sce­ne­ry. No less detail­ed is our film on the Ter­ra pro­duct line. Three-dimen­sio­nal per­spec­ti­ves immer­sed in warm colours that cap­tu­re the charm of rural archi­tec­tu­re. A gent­le source of inspi­ra­ti­on for archi­tec­tu­ral pos­si­bi­li­ties that com­ple­tes the eter­nit pro­duct quartet.

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