eternit Schweiz

Building envelopes
and living spaces

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Coated with the finest fib­re cement. As lea­ding pro­du­cers of fib­re-cement pro­duc­ts, the com­pa­nies eter­nit and Swis­spearl stand for qua­li­ty, dura­bi­li­ty, inno­va­ti­on, aes­the­tics and a respon­si­ble approach to peop­le and natu­re. From tech­no­id and urban to the clas­sic Bau­haus style and purist archi­tec­tu­ral designs. In pre­pa­ra­ti­on for the launch of new fib­re-cement faca­de panels, we deve­lo­ped pro­duct cam­pai­gns that trans­form the­se pro­duc­ts into objec­ts of desi­re. For archi­tec­ts all over the world.

Keeping the audience in mind

Catchy key visu­als, appe­aling packa­ging designs and pro­duct vide­os – our cohe­rent over­all con­cepts that for­med the basis for the “Gra­vi­al” and “Vint­ago” pro­duct cam­pai­gns. We also deve­lo­ped appro­pria­te pro­duct com­mu­ni­ca­ti­on for the new colours in the exis­ting “Nobi­lis” pro­duct line – and impres­si­ve­ly show­ca­sed the colour ran­ge.

Graphics

Inven­tors. Pioneers. Tin­ke­rers. Visio­na­ries.  In 1894 Lud­wig Hat­schek revo­lu­tio­nis­ed the buil­ding indus­try with his new mate­ri­al, fib­re cement. Today, 125 years later, the eter­nit suc­cess sto­ry con­ti­nues. Taking the exis­ting cor­po­ra­te design, we revi­sed the visu­al lan­guage of the pho­to­gra­phy and made it more sty­lish. We also came up with an invi­ta­ti­on card for the bir­th­day gala which, when ope­ned, neat­ly sums up the company’s gui­ding princip­le: “Tog­e­ther for eter­nity“. All of this was then car­ri­ed for­ward into an emo­tio­nal cor­po­ra­te film. Moving images full of histo­ry. With a view to the future.

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The art of packaging

For all three pro­duct lines we crea­ted slip­ca­ses that under­line the respec­tive cha­rac­ters. The key visu­al for Gra­vi­al is a modern archi­tec­tu­ral style in an urban con­text. Modern, tech­no­id, line­ar. By con­trast, Vint­ago is natu­ral, rough, authen­tic, dura­ble. The key visu­al is an archi­tec­tu­ral style in the con­text of natu­re – with the Swiss moun­tains as an addi­tio­nal ele­ment. And then the­re is Nobi­lis with its ele­gant and unob­trusi­ve cha­rac­ter. The key visu­al here is a clas­sic, timeless archi­tec­tu­ral style. Embed­ded in their respec­tive slip­ca­ses, the panels liter­al­ly beco­me part of an archi­tec­tu­ral faca­de.

Motion design

A gra­phic col­la­ge con­sis­ting of cut-outs of Vint­ago panels in dif­fe­rent colours – com­bi­ned into a cha­ris­ma­tic ani­ma­ti­on. A pro­duct video with reco­gni­ti­on value. Here too, we echo the archi­tec­tu­ral style in the con­text of pure natu­ral­ness – sur­roun­ded by Swiss moun­tains. Spa­ti­al. Three-dimen­sio­nal. Eye-catching. Just like our film about the Gra­vi­al panels from eter­nit. Urba­ne archi­tec­tu­re. Urban cha­rac­ter. In short: a striking con­trast. Things work dif­fer­ent­ly here. Liter­al­ly. Moti­on on a two-dimen­sio­nal pla­ne. Hori­zon­tal and ver­ti­cal. An aes­the­tic archi­tec­tu­ral puz­zle.