engelhorn

Metamorphosis
of the fashion trade

atelier-522-engelhorn-14

Custo­mer jour­ney – four-dimen­sio­nal sen­so­ry worlds ins­tead of a two-dimen­sio­nal sup­ply-and-demand princip­le. Brea­king new ground as a pioneer – this was the phi­lo­so­phy behind our reno­va­ti­on of Europe’s lar­gest sports store. We trans­for­med wareh­ouses into high­light are­as, open spaces into bars, and quiet cor­ners into eye-catching high­lights. With our custo­ma­ry atten­ti­on to detail, we over­saw the meta­mor­pho­sis of this sports and fashion busi­ness in the heart of Mann­heim.

Let the games begin!

With its gen­der split, hos­pi­ta­li­ty and sta­ging, the engel­horn sports store in Mannheim’s N5 district is one of the lar­gest in Euro­pe. We gave free rein to our crea­ti­vi­ty as we rede­si­gned and reno­va­ted three floors. Dif­fe­rent are­as beca­me ent­i­re worlds in their own right – fluo­re­scent tubes beca­me gui­d­ance sys­tems sho­wing the way the­re. Besi­des the new design, engel­horn has also bro­ken new ground in terms of the custo­mer expe­ri­ence. With cou­ra­ge. And suc­cess.

Customer Journey

Strong pro­duct pre­sen­ta­ti­ons greet custo­mers direc­t­ly: on the ground floor, bas­ket­ball, foot­ball and Style of Sports speak strai­ght to the hearts of fashion-con­scious sports addic­ts. Bet­ween con­cre­te and metal. Or how about some yoga? One floor hig­her, ladies can indul­ge their spor­ting pas­si­on wit­hout inhi­bi­ti­on. Embed­ded in soft, light tones and mate­ri­als with spor­ty lines. The second floor exu­des a more mas­cu­li­ne atmo­s­phe­re. Shades of grey and black quick­ly set the tone for gen­tle­man ath­le­tes. Sur­roun­ded by con­cre­te, mari­ti­me pine and rough ropes.

Ser­vice pha­ses:
HOAI 1 – 9
Loca­ti­ons:
2
Area:
4,000 m²

Pleasure the senses

The inter­me­dia­te are­as invi­te you to expe­ri­ence the aes­the­tics of human inter­ac­tion. If you’­re loo­king for a small yet exqui­si­te oasis for a time-out during your next shop­ping trip, you will find it on the top floor of this fashion house. Rela­xa­ti­on and dis­co­very are abso­lute­ly in vogue the­re. Over a tas­ty cock­tail, for examp­le. The new design pla­ces the bar­ten­ders at the heart of the action. And thus adds a dyna­mic ele­ment to an other­wi­se sere­ne, lounge-like atmo­s­phe­re. Dark fur­ni­tu­re, gol­den high­lights, eth­nic accents and an atmo­s­phe­ric ligh­t­ing con­cept crea­te an extra­or­di­na­ry ambi­ence.

Take a look!

What’s han­ging from the cei­ling? Quiet a lot, actual­ly! Ropes, for instan­ce. Clim­bing ropes that you remem­ber from your school days – and from watching Tar­zan. In any case, we also gave some thought to choo­sing appro­pria­te plants. Howe­ver, the­se are on dis­play in ano­t­her area, as han­ging gar­dens. And if you like things a litt­le more down-to-earth, keep an eye out for the zebra crossing. It will lead you direc­t­ly to the next high­light. The­re is a lot to dis­co­ver here …

Communication within the room

Retail spaces should inspi­re us, tele­port us to other worlds. At engel­horn, they even speak to you. In the form of casu­al neon signs, for examp­le. With equal­ly modern typo­gra­phy. We enhan­ced the set­ting with a selec­tion of images that embrace the the­me of sport in an aes­the­tic way. They prac­ti­cal­ly turn the who­le place into an art gal­le­ry. Sport can also be artis­tic.