Under the surface
From design to building – from sketch to façade. As a specialist for surface treatment of aluminium, BWB offers a wide range of high-quality (aluminium) finishes and colour variations. With the market launch of Permagrey, the company has presented an innovative colour spectrum in timelessly elegant anthracite shades, which can be used to individually realise architectural visions. For Permagrey and the Color Collection 01, we developed a coherent approach to the target group as well as an incisive key visual. One that allows the viewer to immerse himself perceptibly in the BWB product world.
Aluminium components that permanently withstand even extreme weather conditions: with the launch of Permagrey, BWB brings durability, variance and variety to the design of façades. We have ensured that the message gets to where it is supposed to go – to the architects. With confidence-inspiring language and attractive visual worlds. And because designing buildings affects us all, we have put together a coordinated colour range with the Color Collection 01, which turns aluminium surfaces into coloured highlight materials, for example in our urban environment.
See. Marvel. Touch
Architects and designers are people of the senses. For the market launch of Color Collection 01, we therefore developed a packaging that visually and haptically emphasises the timeless aesthetics of the products. The result is a stylish sample box that presents four selected colours in the form of slim sample boards. See. Marvel. Touch. And be inspired.
Anodising with Permagrey does not scratch the surface – it changes at a deeper level. Lasting and durable. To authentically reflect these attributes, we literally took the plunge with our key visual. We focused on the physical manufacturing process and used an aesthetic moving image, making the transformation of the unprotected metal into durable Permagrey aluminium visually tangible.
Every product deserves a stage worthy of it. Our targeting approach to architects centred on a style guide for a landing page that stylishly shines a spotlight on the Color Collection 01. With memorable texts and expressive images that emphasise the quality and durability of the product in a special way. Coordinated with the newsletter, banner and social media presence – for consistent and meaningful overall communication.
Even supposedly rough landscapes are home to iconographic architecture. We used spherical-looking architectural rendering, embedded in the rough landscape of the North Atlantic, to neatly communicate the longevity of the façade product. Carried to the outside world via digital and analogue communication channels.