Bette
Inspirational worlds
Gentle as a feather – mighty as a rock. Water has always been an elemental force. An element that provides both strength and regeneration. Bette connects people and water. With architectural bathroom elements that inspire and activate; that create soothing rituals of experience through flowing design language in the highest precision craftsmanship. A promise we converted into something that could be experienced with all the senses in the new BettePlaces showroom – online, offline and between the lines.
Bathroom architecture in another dimension
Aesthetic bathroom architecture – multifaceted and out of the ordinary. BettePlaces takes visitors on a journey to distant lands and fascinating cultures. Surrounded by special scenery, every bathroom opens up its very own world of style, with Bette products as the highlight. A fascinating microcosm that shows in detail how good design can bring everything together. From the environment we live in, to its individual architecture and then into the centre of the house – the bathroom. Rarely do you find beauty and technical sophistication as concentrated as here.
| Service phases: LPH 1 – 7 |
| Total area: 1.800 m² |
| Construction time: 5 months |
Tiny houses:
16 houses
Cultural space
Interior design influences gathered from all over the world. The BettePlaces are a creative conglomerate – consisting of high-quality bathroom elements and design accessories, materials, colours, surfaces and textures. A special cultural space, thought out and coordinated down to the smallest detail.
Bette AR experience
Discover everything that is possible – the Bette AR Experience within the showroom allows you to dive even deeper into the Bette product world. A universe of its own, combining the analogue and digital worlds in an entertaining and effective way. A place where you can experience a range of different technical bathroom installations displayed realistically and where visual sensory perception is stimulated with playful elements such as AR filters. Simply scan the QR code, and you are right in the middle of the interactive bathroom experience.
Reise um die Welt
Ob quaderförmige Architektur inmitten schneebedeckter Berglandschaft rund um die Naturregion Tokyos oder geometrische Formen, futuristisch eingebettet in steiniges Terrain, irgendwo auf einem fremden Planeten verortet: künstlerisch, experimentell und überraschend verbinden sich bei BettePlaces Produktdesign und Architektur zu einem Anziehungspunkt feinster Materie. Mit insgesamt 16 Mikro-Häusern und weiteren Highlight-Bereichen wie den Werktischen, die den Weg vom Rohstoff bis hin zum fertigen Produkt aus der Produktion in den Showroom hinein holen. Eine Reise um die Welt auf 1.800 Quadratmetern, die wir mit der passenden Social Media-Strategie und dazugehöriger Microsite auch online erlebbar machten.
Grip that works!
What do shoe profiles for mountaineering, playing football or tennis and Bette’s Antislip-Sense surface have in common? Noticeable grip for the feet. BetteAntislip-Sense is the latest evolution in slip resistance. A USP that needed to be staged in a tangible way. Implemented by choosing a fitting name and launching two communication campaigns – including refreshing claims, a film, key visuals and a microsite. Aesthetic creative work that goes down like warm water.
Taking a closer look
Behind the scenes. See and understand how glazed titanium steel comes to life. It is the result of finely adjusting the interplay between high-tech and craftsmanship. At its Delbrück site, Bette manufactures bathroom elements for symbiotic architecture, an aesthetic and technical unity of building shell and interior.
With a guided tour of the BetteFactory, you can experience the manufacturing process up close. See how a finished design object is created from raw materials in a series of production steps. Taking hold of materials, feeling surfaces and hearing production sounds from high-tech machines. We have also breathed life into this special world and made it attractive for visitors in the form of wall decorations and signage.
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