Inspi­ra­tio­nal worlds

Gent­le as a fea­ther – migh­ty as a rock. Water has always been an ele­men­tal for­ce. An ele­ment that pro­vi­des both strength and rege­ne­ra­ti­on. Bet­te con­nects peop­le and water. With archi­tec­tu­ral bathroom ele­ments that inspi­re and acti­va­te; that crea­te soot­hing ritu­als of expe­ri­ence through flowing design lan­guage in the hig­hest pre­cisi­on craft­s­manship. A pro­mi­se we con­ver­ted into some­thing that could be expe­ri­en­ced with all the sen­ses in the new Bet­te­Pla­ces show­room – online, off­line and bet­ween the lines. 

Bathroom architecture in another dimension

Aes­the­tic bathroom archi­tec­tu­re – mul­ti­fa­ce­ted and out of the ordi­na­ry. Bet­te­Pla­ces takes visi­tors on a jour­ney to distant lands and fasci­na­ting cul­tures. Sur­roun­ded by spe­cial sce­ne­ry, every bathroom opens up its very own world of style, with Bet­te pro­ducts as the high­light. A fasci­na­ting micro­cosm that shows in detail how good design can bring ever­ything tog­e­ther. From the envi­ron­ment we live in, to its indi­vi­du­al archi­tec­tu­re and then into the cent­re of the house – the bathroom. Rare­ly do you find beau­ty and tech­ni­cal sophisti­ca­ti­on as con­cen­tra­ted as here.

Ser­vice phases:
LPH 1 – 7
Total area:
1.800 m²
Con­struc­tion time:
5 mon­ths

Tiny houses:
16 houses

Cultural space

Inte­rior design influ­en­ces gathe­red from all over the world. The Bet­te­Pla­ces are a crea­ti­ve con­glo­me­ra­te – con­sis­ting of high-qua­li­ty bathroom ele­ments and design access­ories, mate­ri­als, colours, sur­faces and tex­tures. A spe­cial cul­tu­ral space, thought out and coor­di­na­ted down to the smal­lest detail.


Bette AR experience

Dis­co­ver ever­ything that is pos­si­ble – the Bet­te AR Expe­ri­ence wit­hin the show­room allows you to dive even deeper into the Bet­te pro­duct world. A uni­ver­se of its own, com­bi­ning the ana­lo­gue and digi­tal worlds in an enter­tai­ning and effec­ti­ve way. A place whe­re you can expe­ri­ence a ran­ge of dif­fe­rent tech­ni­cal bathroom instal­la­ti­ons dis­play­ed rea­listi­cal­ly and whe­re visu­al sen­so­ry per­cep­ti­on is sti­mu­la­ted with play­ful ele­ments such as AR fil­ters. Sim­ply scan the QR code, and you are right in the midd­le of the inter­ac­ti­ve bathroom experience.



Reise um die Welt

Ob qua­der­för­mi­ge Archi­tek­tur inmit­ten schnee­be­deck­ter Berg­land­schaft rund um die Natur­re­gi­on Tokyos oder geo­me­tri­sche For­men, futu­ris­tisch ein­ge­bet­tet in stei­ni­ges Ter­rain, irgend­wo auf einem frem­den Pla­ne­ten ver­or­tet: künst­le­risch, expe­ri­men­tell und über­ra­schend ver­bin­den sich bei Bet­te­Pla­ces Pro­dukt­de­sign und Archi­tek­tur zu einem Anzie­hungs­punkt feins­ter Mate­rie. Mit ins­ge­samt 16 Mikro-Häu­sern und wei­te­ren High­light-Berei­chen wie den Werk­ti­schen, die den Weg vom Roh­stoff bis hin zum fer­ti­gen Pro­dukt aus der Pro­duk­ti­on in den Show­room hin­ein holen. Eine Rei­se um die Welt auf 1.800 Qua­drat­me­tern, die wir mit der pas­sen­den Social Media-Stra­te­gie und dazu­ge­hö­ri­ger Micro­si­te auch online erleb­bar machten.

Grip that works!

What do shoe pro­files for moun­tai­nee­ring, play­ing foot­ball or ten­nis and Bette’s Anti­slip-Sen­se sur­face have in com­mon? Noti­ce­ab­le grip for the feet. Bet­te­An­ti­slip-Sen­se is the latest evo­lu­ti­on in slip resis­tance. A USP that nee­ded to be sta­ged in a tan­gi­ble way. Imple­men­ted by choo­sing a fit­ting name and laun­ching two com­mu­ni­ca­ti­on cam­pai­gns – inclu­ding refres­hing claims, a film, key visu­als and a micro­si­te. Aes­the­tic crea­ti­ve work that goes down like warm water.


Taking a closer look

Behind the sce­nes. See and under­stand how gla­zed tita­ni­um steel comes to life. It is the result of finely adjus­ting the inter­play bet­ween high-tech and craft­s­manship. At its Del­brück site, Bet­te manu­fac­tures bathroom ele­ments for sym­bio­tic archi­tec­tu­re, an aes­the­tic and tech­ni­cal unity of buil­ding shell and interior.

With a gui­ded tour of the Bet­te­Fac­to­ry, you can expe­ri­ence the manu­fac­tu­ring pro­cess up clo­se. See how a finis­hed design object is crea­ted from raw mate­ri­als in a seri­es of pro­duc­tion steps. Taking hold of mate­ri­als, fee­ling sur­faces and hea­ring pro­duc­tion sounds from high-tech machi­nes. We have also brea­thed life into this spe­cial world and made it attrac­ti­ve for visi­tors in the form of wall deco­ra­ti­ons and signage.



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