Audi Le Mans
Once a year in Le Mans (France), 50 cars drive around a circuit for 24 hours. For several consecutive years, we were asked to design a pop-up restaurant right next to the track for entertainment – and of course dining – purposes. Our Audi Racing Garden provided a cool curve to offset the hot tar. In keeping with the sustainability award, which paradoxically also exists for this race, the materials and recyclability of the restaurant concept enticed visitors from the outset – after having experimented with its basic structural appearance as an energy curve.
Relaxation when it was most needed: we created a green oasis using durable, sustainable materials that became the centre of attention alongside the on-track action three years in a row. We used untreated wood, a variety of plants and bright furnishings to create a temporary retreat that simply forces you to ease off the gas. In combination with clear, minimalist shapes, we created the perfect place to relax, surrounded by speed and the pressure to perform.
Le Mans, France