New forms of hospitality.

23. March 2021

The Core­um in Stock­stadt is adding ano­t­her high­light to the 200,000 m² site: the Core­um Hotel. Hos­pi­ta­ble archi­tec­tu­re, amidst a cura­ted collec­tion on the the­me of urban design for the future. 

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The performance can begin

15. February 2021

Accord­ing to Aris­tot­le, the ima­gi­na­ti­on or “phan­ta­sia” is a men­tal chan­ge based on sen­so­ry per­cep­ti­on, the pro­duct of which is the phan­tas­ma. And here at ate­lier 522, we know a lot about fantasy.

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Replaying the stages

18. January 2021

From the naturalist’s zoo­lo­gi­cal per­spec­ti­ve, man is a com­mu­ni­ty-buil­ding herd ani­mal, a poli­ti­cal being, “physei poli­ti­kon zôon”. Socia­bi­li­ty is in his very natu­re. No per­for­man­ces are taking place on the big socia­li­sing sta­ges at the moment, at least for now. The key ques­ti­on is how we can con­ti­nue to deal effi­ci­ent­ly with our cus­to­mers. Off­line is only pos­si­ble with a mini­mal cast on the open-air sta­ge, tickets for the first tiers of the digi­tal per­for­mance “Visi­bi­li­ty” are high­ly sought after. So how is it even pos­si­ble to stand out from the crowd?

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Time for experiments

31. December 2020

A year full of sus­pen­se is com­ing to an end. It was like sit­ting in phy­sics and che­mi­stry les­sons at school whe­re we were just wai­t­ing for some­thing unex­pec­ted to hap­pen. Some­thing goes wrong, mis­ses the mark, may­be even bursts into flames …

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The party

2. December 2020

The last junc­tion whe­re we turn off. A long ave­nue lined with pop­lars indi­ca­ting the way. The gent­le rust­ling crunch of the gra­vel dri­ve­way anti­ci­pa­ting our host’s elbow bump, the flowers in the win­dow, red wine stains from past visits … What do we remem­ber after a party? 

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Somersaults in our minds

12. November 2020

Buil­ding, rom­ping, hiding, giving free rein to ide­as, per­forming somer­saults in our minds: as child­ren, we play­ed games. And we were hap­py to. Espe­cial­ly when we play­ed tog­e­ther. We ima­gi­ned new things, flew in our thoughts to undis­co­ve­r­ed uni­ver­ses, crea­ted our very own worlds with all our senses.

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The changing face of retail

29. October 2020

The­re were three types of tra­der in anci­ent Greece: Kape­loi, Nauk­le­roi and Empo­roi. In today’s lan­guage, the Kape­los would be the local retailer, Nauk­le­ros the inter­na­tio­nal midd­le­man with his own store con­cept and Empo­ros, the franchisee.

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Architecture with depth

20. October 2020

To grow with our pro­jects. To give them a mea­ning and a soul. That is what we stri­ve for here at ate­lier 522. In the pro­cess, we are always rea­dy to enga­ge with new influ­en­ces: with envi­ron­ments, moods and visi­ons. And anything alrea­dy pre­sent in reality.

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Where desire is born

13. October 2020

Riding bare­foot across the mea­dow in the morning dew, wild and without a sadd­le – dan­cing on the boat deck and fee­ling the last rays of sun on your face. Dive in. Take the plun­ge. Sail away to distant worlds. Real ones and the ones that spring from your ima­gi­na­ti­on. What do the­se posi­tively char­ged pla­ces have in com­mon? They gene­ra­te a buzz, a strong appeal.

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In motion

30. September 2020

Pre­sen­ting pro­ducts, exp­lai­ning crafts, describ­ing pro­ces­ses and tel­ling sto­ries – all this requi­res a medi­um that com­mu­ni­ca­tes bet­ween the lines, a moving medi­um. A medi­um that mobi­li­ses space and dimen­si­ons and sets their two-dimen­sio­nal image in moti­on. Our inter­di­sci­pli­na­ry team uses dif­fe­rent forms of design to crea­te moving images that blur the line bet­ween uto­pia and analogy.

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