Sociability redefined

From the zoo­lo­gi­cal per­spec­ti­ve of the natu­ra­list, man is a com­mu­ni­ty-forming herd ani­mal, a “phys­ei poli­ti­kon zôon”. Socia­bi­li­ty is his very nature.

Now, at least for the moment, the­re are no per­for­man­ces on the big stages of socia­li­sing. This rai­ses the cru­cial ques­ti­on of how we can con­ti­nue to inter­act effi­ci­ent­ly with our cus­to­mers. Off­line is only pos­si­ble with a mini­mal cast on the open-air stage, the tickets for the first ranks of the digi­tal per­for­mance “visi­bi­li­ty” are fier­ce­ly con­tes­ted. So how is it still pos­si­ble at all to stand out from the crowd?

For this we go back to the “phys­ei poli­ti­kon zôon”. Becau­se, of cour­se, we are com­mu­ni­ty-buil­ding herd ani­mals for a reason. Through the com­mu­ni­ty in the herd, each indi­vi­du­al gains rele­van­ce, the indi­vi­du­al com­po­nent. It was the phi­lo­so­pher Ador­no who wro­te in the “Mini­ma Mora­lia” that in an indi­vi­du­al self-expres­si­on sin­ce child­hood the­re is always “some­thing of imi­ta­ti­on, play and wan­ting to be different”.

The key to effi­ci­ent visi­bi­li­ty is the­r­e­fo­re rele­van­ce and stran­gen­ess. Let’s feed the herd with rele­vant “merk-wür­dig­kei­ten”. Com­mu­ni­ca­te on stages that are wort­hy enough to be noti­ced and remark­ed upon. At ate­lier 522, we do just that. With well thought-out stra­te­gies and a memo­rable design. We look for­ward to dis­cus­sing new pre­sen­ta­ti­on pos­si­bi­li­ties with you.

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