From the zoological perspective of the naturalist, man is a community-forming herd animal, a “physei politikon zôon”. Sociability is his very nature.
Now, at least for the moment, there are no performances on the big stages of socialising. This raises the crucial question of how we can continue to interact efficiently with our customers. Offline is only possible with a minimal cast on the open-air stage, the tickets for the first ranks of the digital performance “visibility” are fiercely contested. So how is it still possible at all to stand out from the crowd?
For this we go back to the “physei politikon zôon”. Because, of course, we are community-building herd animals for a reason. Through the community in the herd, each individual gains relevance, the individual component. It was the philosopher Adorno who wrote in the “Minima Moralia” that in an individual self-expression since childhood there is always “something of imitation, play and wanting to be different”.
The key to efficient visibility is therefore relevance and strangeness. Let’s feed the herd with relevant “merk-würdigkeiten”. Communicate on stages that are worthy enough to be noticed and remarked upon. At atelier 522, we do just that. With well thought-out strategies and a memorable design. We look forward to discussing new presentation possibilities with you.
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