Why is it that we can hardly escape the attraction of some things? Beauty arouses desire – that much is certain. But why is that so? And: What strategies do brands use to specifically market their products to men and women? Trend analyst and best-selling author Carl Tillessen answered the question of why we often buy what we don’t actually need at our last permanent beta on 19.01.2022 … Click here for the video.
Nature as the model for a new world. An almost conciliatory thought in view of all the “unnatural” diversity that has been mushrooming for years. Artificiality is booming across all sectors. Those who don’t follow suit will lose out. But how can we turn things around? Neuroscientist Dr. Arndt Pechstein has an answer, which he shared with us at our last permanent beta event: Biomimicry.
Unusual times call for unusual measures. Welcome to the New Normal. More than ever, it’s about hospitality. About inspiring people, about giving them beautiful moments. About creating a time value. And that is exactly what our fourth event “permanent beta” under the theme umbrella “Tischlein Deck Dich” was about.