The covetousness of things

Why is it that we can hard­ly escape the attrac­tion of some things? Beau­ty arou­ses desi­re – that much is cer­tain. But why is that so? And: What stra­te­gies do brands use to spe­ci­fi­cal­ly mar­ket their pro­ducts to men and women? Trend ana­lyst and best-sel­ling aut­hor Carl Til­les­sen ans­we­red the ques­ti­on of why we often buy what we don’t actual­ly need at our last per­ma­nent beta on 19.01.2022 … Click here for the video.

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Nano. Innovation down to the smallest detail.

Natu­re as the model for a new world. An almost con­ci­li­a­to­ry thought in view of all the “unna­tu­ral” diver­si­ty that has been mush­roo­ming for years. Arti­fi­ci­a­li­ty is boo­ming across all sec­tors. Tho­se who don’t fol­low suit will lose out. But how can we turn things around? Neu­ro­sci­en­tist Dr. Arndt Pech­stein has an ans­wer, which he shared with us at our last per­ma­nent beta event: Biomimicry.

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Unu­su­al times call for unu­su­al mea­su­res. Wel­co­me to the New Nor­mal. More than ever, it’s about hos­pi­ta­li­ty. About inspi­ring peo­p­le, about giving them beau­tiful moments. About crea­ting a time value. And that is exact­ly what our fourth event “per­ma­nent beta” under the the­me umbrel­la “Tisch­lein Deck Dich” was about.


Beyond Berlin

Wel­co­me to a city that is con­stant­ly on the move. And which its­elf moves. For tho­se see­king inspi­ra­ti­on in extra­or­di­na­ry places, ate­lier 522 reve­als its top 5 must-visit places and invi­tes you to expe­ri­ence them on your own after the Trend Expe­ri­ence event.

Bey­ond Ber­lin Read More »