The world is changing and Roto Frank AG with it. What does the sales department, whose strongest sales tool has so far been the trade fair, need in order to continue to communicate efficiently with the customer? That was the question with which we started a workshop with Roto. The answer is a well thought-out sales tool that not only functions independently of time and place, is convincing and appeals equally to different target groups – but also emotionally charges the products. We translated the user experience of the trade fair online and took it to a new level: Welcome to Roto City.
Selected exhibits that had previously found their place at the fair were integrated into an exciting narrative story. Whether investor, architect, window builder or technically experienced consumer – within the diverse levels and areas of application, the most varied target groups can be variably addressed. From the large to the small, from the vision to the technical drawing. If topics such as USP, tightness or safety of the products are dealt with on the upper level, the story line moves down to the component level.
A well thought-out story that can be rewritten at any time, at any point, tailored to the client. What will make up the city of the future? This and many other questions will be explored in the future in the Roto Cosmos.
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