Tragbar

Two in town

The latest trends that meet you at the door­step. Trends that catch your eye befo­re you actual­ly see them. For the Ess­lin­gen-based fashion com­pa­ny trag­bar, we gave two stores a new look that reflects what the names pro­mi­se. And to ensu­re that ever­y­thing fits per­fect­ly from top to bot­tom, we also crea­ted a coher­ent com­mu­ni­ca­ti­on design.

Natural field of tension

weara­ble – quite an unu­su­al name for a fashion com­pa­ny. And that’s pre­cis­e­ly why it’s so exci­ting. Becau­se it attracts atten­ti­on in the colourful noi­se of the shop­ping streets. Our con­cept for “trag­bar trend­wear” crea­tes a space with dyna­mics and strong con­trasts. Gen­der split thought dia­go­nal­ly – femi­ni­ne and mas­cu­li­ne sphe­res around the corner.

While clean white domi­na­tes the women’s area, the men’s half is dres­sed in raw, unador­ned cement. With a grey flo­or, ear­thy tones and unt­rea­ted goods car­ri­ers. The dif­fe­rence crea­tes the atten­ti­on: if the urban wear for women lies on mer­chan­di­se car­ri­ers sus­pen­ded from the cei­ling, the men’s jum­pers are sta­cked on car­ri­er sys­tems instal­led on the flo­or. And on the lar­ge flo­or, the mer­chan­di­se comes tog­e­ther – for more equa­li­ty on one pre­sen­ta­ti­on level. The atri­um natu­ral­ly high­lights the gen­der-neu­tral pre­sen­ta­ti­on area.

Ser­vice phases:
LPH 1 – 9
Total area:
140 sqm
Con­s­truc­tion time:
8 weeks

Real. Striking.

The coun­ter­part to this is “tragbar.pure”, the second shop in the cent­re of the Neckar city, which also pres­ents exclu­si­ve fashion and access­ories in the upper pri­ce ran­ge. Here, we have been inspi­red by the the­me of “raw”. This means: the com­bi­na­ti­on of old and new ele­ments as well as high-qua­li­ty natu­ral mate­ri­als such as solid wood, steel, lea­ther, glass and con­cre­te. Roun­ded off by an over­si­zed wall of plants, shop­ping beco­mes a uni­que experience.

The exis­ting stone flo­or was left in place and the remai­ning are­as were fil­led with screed. The walls of the shop were also allo­wed to remain in their “raw sta­te” and form the authen­tic basis of the con­cept. Cus­tom-made, uncon­ven­tio­nal goods car­ri­ers made of squa­re steel pro­files wind sculp­tu­ral­ly through the cen­tral space and form shel­ves on the bare walls – con­nec­ting flo­or and cei­ling – on which the goods are dis­play­ed on glass shel­ves. For exhaus­ted shop­ping vic­tims, the store also offers a green oasis of calm that pro­vi­des rela­xa­ti­on in the inner courtyard.

Visibly wearable

Beau­tiful­ly bag­ging what you’­ve shop­ped for befo­re. We crea­ted new logos for the Ess­lin­gen-based fashion com­pa­ny that visi­bly con­vey to the out­side what is visi­ble insi­de the two stores: modern natu­ral­ness. Weara­ble, for exam­p­le, on shop­ping bags – and ever­y­thing that makes it visi­ble; what is wearable.

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