Tragbar
Two in town
The latest trends that meet you at the doorstep. Trends that catch your eye before you actually see them. For the Esslingen-based fashion company tragbar, we gave two stores a new look that reflects what the names promise. And to ensure that everything fits perfectly from top to bottom, we also created a coherent communication design.
Natural field of tension
wearable – quite an unusual name for a fashion company. And that’s precisely why it’s so exciting. Because it attracts attention in the colourful noise of the shopping streets. Our concept for “tragbar trendwear” creates a space with dynamics and strong contrasts. Gender split thought diagonally – feminine and masculine spheres around the corner.
While clean white dominates the women’s area, the men’s half is dressed in raw, unadorned cement. With a grey floor, earthy tones and untreated goods carriers. The difference creates the attention: if the urban wear for women lies on merchandise carriers suspended from the ceiling, the men’s jumpers are stacked on carrier systems installed on the floor. And on the large floor, the merchandise comes together – for more equality on one presentation level. The atrium naturally highlights the gender-neutral presentation area.
Service phases: LPH 1 – 9 |
Total area: 140 sqm |
Construction time: 8 weeks |
Real. Striking.
The counterpart to this is “tragbar.pure”, the second shop in the centre of the Neckar city, which also presents exclusive fashion and accessories in the upper price range. Here, we have been inspired by the theme of “raw”. This means: the combination of old and new elements as well as high-quality natural materials such as solid wood, steel, leather, glass and concrete. Rounded off by an oversized wall of plants, shopping becomes a unique experience.
The existing stone floor was left in place and the remaining areas were filled with screed. The walls of the shop were also allowed to remain in their “raw state” and form the authentic basis of the concept. Custom-made, unconventional goods carriers made of square steel profiles wind sculpturally through the central space and form shelves on the bare walls – connecting floor and ceiling – on which the goods are displayed on glass shelves. For exhausted shopping victims, the store also offers a green oasis of calm that provides relaxation in the inner courtyard.
Visibly wearable
Beautifully bagging what you’ve shopped for before. We created new logos for the Esslingen-based fashion company that visibly convey to the outside what is visible inside the two stores: modern naturalness. Wearable, for example, on shopping bags – and everything that makes it visible; what is wearable.
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