Swisspearl
Building envelopes and living spaces
Buildings encased in the finest fibre cement. As leading producers of fibre cement products, Swisspearl stands for quality, durability, innovation, aesthetics and responsibility towards people and nature. For the launch of new façade panels, we have developed product campaigns that make the fibre cement panels objects of desire. For architects all over the world. And for all styles: from technoid and urban to classic Bauhaus style and purist designs.
Digital stage
How do you create a stage that can be used globally and that makes it possible to experience the multi-layered product range of the Swisspearl brand? The answer is a user experience that provides individual access to the world of Swisspearl’s surface and colour ranges.
Out of the Box
For all four product lines, we have created slipcases that underline the respective character. The key visual for Gravial: a modern architectural style in the context of the city. Modern, technoid, straightforward. Vintago, on the other hand, is natural, rough, authentic, enduring. An architectural style in the context of nature as a key visual – with the Swiss mountains as an additional element. Nobilis, on the other hand, with its elegant and unobtrusive character. The key visual here: a classic, timeless architectural style. And finally Terra – nuanced and warm for discreet yet modern architectural design with asymmetrical pointed-roof buildings as the key visual. Embedded in their respective slipcase, the sample panels vividly become part of an architectural façade.
The target group in view
Catchy key visuals, appealing packaging designs and product videos – coherent overall concepts that formed the foundation for the product campaigns of the “Gravial” and “Vintago” series. And we also developed a suitable communication for the new colour range of the existing product lines “Nobilis” and “Terra” and impressively staged the colour spectrum.
Motion Design
A graphic collage consisting of cut-outs of different coloured Vintago panels – put together to create a charismatic animation. A product video with recognition value. Here, too, we take up the architectural style in the context of pure naturalness – surrounded by an alpine mountain panorama. Spatial. Three-dimensional. An eye-catcher. Just like the film about the Gravial panels from Swisspearl. Things work differently here.
Soak up the sun
Catchy key visuals, appealing packaging designs and product videos – coherent overall concepts that formed the foundation for the product campaigns of the “Gravial” and “Vintago” series. And we also developed a suitable communication for the new colour range of the existing product lines “Nobilis” and “Terra” and impressively staged the colour spectrum.
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