Toy Museum Riehen
Learning through play
“Man is only fully human where he plays”. As the poet and philosopher Friedrich Schiller once said. The Toy Museum Riehen is such a place where visitors young and old can – and should – indulge their spirit of discovery. A place where the objects are not hidden behind showcases, but can be experienced and experienced. From 2021, this will be particularly the case when the museum presents itself anew as an interactive, cross-generational house. Here, too, we will accompany the Toy Museum and not only provide the matching construction site poster for the time of the reconstruction, but also a new logo and a new name for afterwards.
Strategy & Consulting
Multisensory, interactive exhibitions, lectures and workshops in which children in particular can get to know the museum world better and immerse themselves in it. We captured the colourful world of the Toy Museum Riehen and translated our ideas into appealing communication media, such as programme booklets, event flyers, posters and animations. And to make sure that young and old alike get the message, we also put our know-how to good use in the area of press relations.
We build the world, widde widde, the way we like it. Or rather, how the kids like it. For the little stories and the really big performances, we have created a joint “cultural staircase” with integrated drinks bar and stage for the Toy Museum and the municipality of Riehen. A pop-up staging of a special kind that creates excitement with concerts, open-air cinema or theatre. Just like the various play stations that you can take a closer look at in the courtyard. Here you can touch and participate instead of just looking and watching.
Graphic design for children
(and their parents)
Participate, experience, learn: If you want to inspire children, you have to feel like them and speak the same language. We are good at seeing the world through their eyes and have therefore given free rein to our creative design sense. In the form of unconventional graphics for posters, flyers and programme booklets that bring joy to children and their parents. Analogue and digitally animated. A colourful mix of information material that makes you want to discover and experience, play and laugh.
Orientation signs with a puffy cloud design reminiscent of Frau Holle. The result is a guide that encourages visitors to try out everything that is so lovingly offered in the toy museum.
Graphics in space
Exhibitions usually live from the silent actors who show themselves to their visitors. This is also the case in the Toy Museum’s doll exhibition. With the small but subtle difference that the graphics are also perceived as part of the artistic environment. Whether as sentences on the walls or in the form of rotating room elements – here everyone is addressed in a special way.
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