Fair Dornbirn

Encounter on a ground
rich in culture

Fin­ding space and oppor­tu­ni­ty for encoun­ters. For the per­so­nal exch­an­ge of ide­as, goods and ser­vices. Whe­re moder­ni­ty and cul­tu­re meet. Mes­se Dorn­birn deve­lo­ps and orga­ni­s­es con­tem­po­ra­ry events with an authen­tic con­nec­tion to busi­ness and socie­ty. With stra­tegy and design, we have shar­pe­ned the Mes­se Dorn­birn brand and streng­the­ned its posi­tio­ning under the mot­to “Expe­ri­ence mar­kets live”.

A question of perspective

What does it look like – the trade fair of the future? What topics do peo­p­le want to expe­ri­ence up clo­se? We have not only shar­pe­ned the per­cep­ti­on of Dorn­birn as a trade fair loca­ti­on extern­al­ly, but also in terms of con­tent. In one of our work­shops, the for­mat “Gus­tav” was crea­ted – the fair for con­su­mer cul­tu­re. As their dis­cus­sion part­ner, we take the time to ask the right ques­ti­ons. This is how dif­fe­rent per­spec­ti­ves and thus unex­pec­ted solu­ti­ons emerge.

Corporate design with a signal effect

The uni­que archi­tec­tu­re of the exhi­bi­ti­on halls was the source of inspi­ra­ti­on for the new cor­po­ra­te design. The ent­rance area bathed in red not only cha­rac­te­ri­ses the face of Mes­se Dorn­birn, it almost magi­cal­ly draws visi­tors into a who­le world of its own. For us, it goes wit­hout say­ing that this ele­ment is now also used as a con­sis­tent key visu­al. On pos­ters and ban­ners, in bro­chu­res and trade fair cata­lo­gues, on employee bad­ges and give-aways. And of cour­se on all com­mu­ni­ca­ti­on chan­nels. From the web­site to the admis­si­on ticket – the com­mu­ni­ca­ti­on is now con­vin­cing with a modern design, a high-con­trast colour sche­me and clear messages.

Zoomed in

Dra­wing the atten­ti­on of poten­ti­al exhi­bi­tors to the mul­ti­face­ted natu­re of Mes­se Dorn­birn: To achie­ve this, we took up the exis­ting visu­al lan­guage as a uni­form ele­ment and put it into a repre­sen­ta­ti­ve form. The result is an image bro­chu­re that under­lines the advan­ta­ges and charm of the Dorn­birn loca­ti­on. And to make sure that visi­tors feel well loo­ked after at all times during their tour of the trade fair, we also crea­ted a site plan that gui­des them through the respec­ti­ve trade fair world both ana­lo­gue and interactively.

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