Jos. Berchtold
Shaping. Since 1924.
For 100 years, the name Jos Berchtold has been synonymous with outstanding door and wall solutions from Switzerland. To mark this important anniversary, the long-established company is presenting a special anniversary campaign that delves deep into the world of the workshop and focuses on the heart of the company – the people and their work.
Shaping. Since 1924.
With a clear vision and a deep understanding of the history of Jos Berchtold, the claim was created: Shaping. Since 1924. The claim is short, concise and reduced to the essentials. It summarises the corporate culture and philosophy in a nutshell and reflects the claim to have combined tradition with innovation for a century.
From form to tradition
We are particularly proud of the animated signet designed especially for the anniversary: A 100 made up of doors of various shapes. The logo symbolises the diversity and multifaceted nature of the solutions that Jos Berchtold has created over the course of a century.
The magic of doors
The concept of the film is based on an emotional idea: the magic of doors and their everyday magic. Because doors are far more than just functional elements. They open up new spaces and create magical moments. The film tells the story of everyday life in the workshop, where tradition meets innovation and where craftsmanship is practised at the highest level.
With fascination and passion
Jos Berchtold has been living values such as quality, precision and innovation for a century. Long-standing employees and young talents work hand in hand, sharing knowledge and creating great things together. The film succeeds in conveying the fascination and passion for the craft and at the same time building a bridge to the next 100 years.
To the next 100 years
The realisation of this campaign shows once again how powerful the interplay of creativity, craftsmanship and emotional storytelling can be. We are delighted to be part of this special journey and to accompany Jos Berchtold’s success story with this campaign.
