The young Zurich-based consultancy collective FUTUN offers a workspace for families in challenging business transformation processes: coming together around a table, becoming capable of making decisions, shaping succession in a sustainable way. In short: passing on values! That’s what it’s all about. And that’s what the target group should grasp right from the first haptic encounter – haptically and digitally.
A tangible mission statement
In workshops and strategy planning, we take the brand out of niche communication. We sharpen the range of services. Build a trustworthy but original identity – and help rally the young team behind the new mission statement for communication: the Werkraum. Here, rigid values come alive again. Community is just as much a part of it as craftsmanship, creativity and a hands-on mentality.
Making philosophy understandable
Claim and logo development follow and, with a colon, open up the space for an exciting brand that stands out from both the giants and the no-names of the industry in a valuable and authentic way. Under the new brand message, concise headlines, excursions into the corporate philosophy and exciting work reports are created. All existing content is scrutinised by our editorial team and developed into meaningful, accessible texts for all media.
Minimalism without the need for explanation
Everything set in stone? Nope. The balancing act between the generations that FUTUN manages in its day-to-day consulting work also becomes an incentive for corporate identity and design. Cheeky neon coral red meets serious appeal, modern minimalism meets smart details, traditional embossing meets innovative organic paper, real marble meets youthful spirit. This brings movement into hardened material and old values. How could tradition and the future meet better?
For a better understanding, we also bring illustrator Johanna Benz into the workroom. Graphic recording is used to create exclusive, trenchant sketches that help FUTUN get to the heart of complicated issues.
Digital interaction at your fingertips
For web design, the workroom becomes even more tangible. The marble melts into a soft material under the mouse pointer or smartphone touch of the visitor. Allows itself to be played with. The future is once again in our own hands. That is beautiful. On it goes, right across the room. A handle here, a pull-out there: like in a well-stocked workshop, you find fold-out boxes and compartments to work your way up to tools, materials and workpieces. Between easy-to-grasp typography, new objectivity and innovative user guidance, there is a desire for the unconventional advisory collective.
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