Shaping distinctive clarity
We are people of the eyes. But we were not always. The road to the dominance of the sense of sight was long. It took several centuries, even millennia. But what it can mean to grasp something with our hands, to feel it, we experience all the more happily as soon as we grasp the right shape. Take a door handle from FSB, for example. The East Westphalian door handle manufacturer attaches great importance to haptics. After all, it sees its handles as the perceived calling cards of a flat, a house. And of course the traditional company from Brakel also pays attention to good looks and design. Which is why it has placed its trade fair stand design and shop concepts in our hands. We made it a matter of the heart to visually communicate the section of the “Who’s Who” of the design scene that deals with door handles. In such a way that the eye guides the hand to touch.
Design that lasts forever
As if they had always been there: Embedded in classic system construction with an optimal joint grid, we developed a stage for architectural and design icons such as Norman Forster, Matteo Thun or Jasper Morrison that is worthy of them with our modular and flexible shop concept for FSB. All design greats united on one wall. Various assortment modules curated by us on simple linoleum modular panels and accompanied by emotionally charged imagery by artist Sarah Illenberger. A unique shop concept with timeless aesthetics, which we rolled out in 40 stores from Shanghai to Berlin worldwide.
Welcome to Miami
Miami, the city on the southern tip of Florida, regularly attracts international trade fairs. The ideal hotspot for FSB. Building on the clarity and systematic nature of the FSB logo, which was created by none other than the German designer and graphic designer Otto Aicher, we created an exhibition stand design that, with its simple restraint, brought the poetry of each individual product to the fore. An unagitated, aesthetic and therefore fascinating concept that formed the basis of the worldwide shop rollout.
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