engelhorn
Metamorphosis
of the fashion trade
Customer Journey – four-dimensional sensory worlds instead of two-dimensional supply-demand principle. The philosophy behind the conversion of Europe’s largest sports store was to break new ground and be a pioneer. Since then, warehouses have been transformed into highlight areas, open spaces into bars, quiet corners into real eye-catchers. With a love of detail, we are promoting the metamorphosis of sports and fashion retail in the heart of Mannheim.
Let the games begin!
Between gender split, hospitality and staging: the engelhorn sports store in Mannheim’s Quadrat N5 is one of the largest in Europe. We gave our creativity free rein and redesigned three floors. Areas became worlds of their own – fluorescent tubes became guidance systems that point the way. In this way, engelhorn has not only taken a new route in terms of design, but also in terms of customer experience. Courageous. And successful.
Customer Journey
Strong product presentations welcome customers directly: on the ground floor, basketball, football and Style of Sports hit the heart of trendy sports junkies. In between, concrete and metal. Or would you prefer yoga? One floor up, ladies can indulge their sporting passion without restraint. Embedded in light, soft tones and materials with sporty lines. The second floor has a masculine atmosphere. Shades of grey and black make it easy to see that this is where the men get their sporty groove on. Between concrete, maritime pine and rough ropes.
| Service phases: LPH 1 – 9 |
| Locations: 2 |
| Total area: 4000 sqm |
Pleasure for all senses
Experience the aesthetics of encounter in the intermediate zones. If you are looking for a small, but fine oasis of time-out during your shopping tour, you will find it on the top floor of the fashion house. Relaxing and discovering is definitely encouraged. Over delicious cocktails, for example. The concept puts the bartenders in the centre of the action. For exciting insights and in the midst of lounge-typical serenity. Dark furniture, golden highlights, ethnic accents and an atmospheric lighting concept create an extraordinary ambience.
Look inside!
What’s hanging from the ceiling? Quite a lot! Ropes, for example. Climbing ropes that you remember from your school days. And they remind you a bit of Tarzan. In any case, we have also thought of the appropriate plants. But they can be found elsewhere, as hanging gardens. And if you prefer something more down-to-earth, just look for the zebra crossing. It leads you directly to the next highlight. There is plenty to discover here …
Communication in space
Retail spaces are meant to inspire. Catapult us into other worlds. In the case of engelhorn, they even speak to you. In the form of casual illuminated lettering, for example. With equally modern typography. We have complemented the setting with a selection of of pictures that take up the theme of sport in an aesthetic way. They almost exude a gallery atmosphere. Sport can also be artistic.
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