Trade fair and event design
The art of ignition spark flight
“Clear the stage …!” was yesterday. Today it’s done without a fanfare, fuss and curtain calls. The production has to catch the eye in passing, so to speak. New Normal – 24/7. On the boulevard, at the trade fair, in the arcade or in the mall, the eye-catcher only works if it is playful and if it is completely relaxed and naturally fun. When it captures the feeling of the season, characterises the zeitgeist, but above all: when it is always one step ahead. We need certain disruptors to get us out of our comfort zone and into the attraction, whether it’s a digital surface or a sparkling idea. Not being able to walk past, becoming even more curious, savouring the story on display – grasping the whole “story” behind it, including the quoted feeling. That’s how we like to ignite.