Content & Text
Speak just one word.
What ghostly beings we would be without language! Our entire social framework is formed by words. Words that enable the exchange of ideas. Words that acquire form and function thanks to creative ambition. And establish our love of storytelling. The great philosophers might speak of transcendence. Online, offline, between the line, we say. Language as text. Or as context. As concept. Or campaign. As space. Object. Film. But always as a story for body and mind. To strike the heart of image and word people alike.
At the same time, the rules of art receive their prestige only through their immediately perceived practicality. Thus Aristotle. So the form only acquires its full value with the formulation of its utility? What may sound like marketing need not be duplicitous at all. On the contrary. The verbalisation of design corresponds to our entirely human narrative intelligence. And is a meta service that our poets and thinkers, copywriters and editors in the interdisciplinary environment are particularly good at. Ghost writing allowed.
