The covetousness of things

Why is it that we can hard­ly escape the attrac­tion of some things? Beau­ty arou­ses desi­re – that much is cer­tain. But why is that so? And: What stra­te­gies do brands use to spe­ci­fi­cal­ly mar­ket their pro­ducts to men and women? Trend ana­lyst and best-sel­ling aut­hor Carl Til­les­sen ans­we­red the ques­ti­on of why we often buy what we don’t actual­ly need at our last per­ma­nent beta on 19.01.2022 … Click here for the video.

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