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Recasting the stages

From the zoo­lo­gi­cal per­spec­ti­ve of the natu­ra­list, man is a com­mu­ni­ty-forming herd ani­mal, a “phys­ei poli­ti­kon zôon”. Socia­bi­li­ty is his very natu­re. Now, at least for the moment, the­re are no per­for­man­ces on the gre­at stages of socia­bi­li­ty. This rai­ses the cru­cial ques­ti­on of how we can con­ti­nue to deal with our cus­to­mers effi­ci­ent­ly. Off­line is only pos­si­ble with a mini­mal cast on the open-air stage, the tickets for the first ranks of the digi­tal per­for­mance “visi­bi­li­ty” are fier­ce­ly con­tes­ted. So how is it still pos­si­ble at all to stand out from the crowd?

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Time for experiments

An exci­ting year is coming to an end. Com­pa­ra­ble to a memo­ry from che­mis­try and phy­sics les­sons whe­re we were just wai­ting for some­thing unpre­dic­ta­ble to hap­pen. Some­thing goes wrong, mis­ses the mark, may­be even bursts into flames …

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The feast

The last cross­roads whe­re we turn off. A long ave­nue lined with pop­lars indi­ca­ting the way. The gent­le rust­ling crunch of the gra­vel dri­ve­way anti­ci­pa­ting our host’s elbow shake, the flowers in the win­dow, red wine sta­ins from past visits … What do we remem­ber after a party? 

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somersaults in the head

Buil­ding, rom­ping, hiding, giving free rein to ide­as, doing somer­saults in our heads: we play­ed as child­ren. And we were hap­py doing it. Espe­ci­al­ly when we play­ed tog­e­ther. We inven­ted new things, flew in our minds to undis­co­ver­ed uni­ver­ses, crea­ted our very own worlds with all our senses.

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Where desire arises

Riding bare­foot in the mor­ning dew, wild and bare­back across the mea­dow, dancing on the boat, cat­ching the last rays of the sun on your nose. Dive in. Dive in. Sai­ling into distant worlds. The real ones and the ones that spring from the ima­gi­na­ti­on. What do the­se posi­tively char­ged places have in com­mon? A strong attrac­tion emana­tes from them.

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On the move

Pre­sen­ting pro­ducts, explai­ning craft­sman­ship, explai­ning pro­ces­ses and tel­ling sto­ries – all this requi­res a medi­um that com­mu­ni­ca­tes bet­ween the lines, that moves. That mobi­li­ses space and dimen­si­ons and sets their two-dimen­sio­nal image in moti­on. Dif­fe­rent forms of design in our inter­di­sci­pli­na­ry team are used, moving images bet­ween uto­pia and ana­lo­gy are created.

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Freedom & Encounter

Con­s­truc­tion exper­ti­se at the hig­hest level. Whe­ther over­si­zed for­mats, unex­pec­ted are­as of appli­ca­ti­on or all-glass con­s­truc­tion – the glass spe­cia­list responds to all requi­re­ments with inno­va­ti­ve tech­no­lo­gies, indi­vi­du­al designs and paten­ted products.

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Beyond Berlin

Wel­co­me to a city that is con­stant­ly on the move. And which its­elf moves. For tho­se see­king inspi­ra­ti­on in extra­or­di­na­ry places, ate­lier 522 reve­als its top 5 must-visit places and invi­tes you to expe­ri­ence them on your own after the Trend Expe­ri­ence event.

Bey­ond Ber­lin Read More »