Recasting the stages
From the zoological perspective of the naturalist, man is a community-forming herd animal, a “physei politikon zôon”. Sociability is his very nature. Now, at least for the moment, there are no performances on the great stages of sociability. This raises the crucial question of how we can continue to deal with our customers efficiently. Offline is only possible with a minimal cast on the open-air stage, the tickets for the first ranks of the digital performance “visibility” are fiercely contested. So how is it still possible at all to stand out from the crowd?
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