Why is it that we can hardly escape the attraction of some things? Beauty arouses desire – that much is certain. But why is that so? And: What strategies do brands use to specifically market their products to men and women? Trend analyst and best-selling author Carl Tillessen answered the question of why we often buy what we don’t actually need at our last permanent beta on 19.01.2022 … Click here for the video.
Nature as the model for a new world. An almost conciliatory thought in view of all the “unnatural” diversity that has been mushrooming for years. Artificiality is booming across all sectors. Those who don’t follow suit will lose out. But how can we turn things around? Neuroscientist Dr. Arndt Pechstein has an answer, which he shared with us at our last permanent beta event: Biomimicry.
“It is not the wind that determines the direction, but the sail.” Since time immemorial, natural signposts, signs, symbols, objects and buildings have served communication and orientation – and not just since Odysseus’ 10-year odyssey on the high seas. But what are the prerequisites for successful orientation so that the journey does not become an Odyssey? When should a change of course take place?
So does the secret of life lie in the search for beauty? The desire to answer this question sweeps us into the vast sea of meaningful ideas. To attract attention and make waves, we design collages of emotion and information – always with an eye for the “beautiful” and the goal of making a brand successful.
Schiller wrote that beauty paves the way for man’s transition from feeling to thinking – so let’s give food for thought! The questions about future mobility and the resulting connectivity are changing the individual demand for space in our urban structures and call for suitable, forward-looking ideas.
Changeability on the surface has never been more in demand than at this time. Contact points are being reinterpreted, places of encounter are being raised to new dimensions. The customer buys online, offline and between the line. “Window shopping” takes place online, but people continue to buy analogue in the shop.
Unusual times call for unusual measures. Welcome to the New Normal. More than ever, it’s about hospitality. About inspiring people, about giving them beautiful moments. About creating a time value. And that is exactly what our fourth event “permanent beta” under the theme umbrella “Tischlein Deck Dich” was about.
The world is changing and Roto Frank AG with it. What does the sales department, whose strongest sales tool has so far been the trade fair, need in order to continue to communicate efficiently with the customer? That was the question with which we started a workshop with Roto. The answer is a well thought-out sales tool that functions independently of time and place, is convincing, emotionally charges the products and appeals equally to different target groups. We translated the user experience of the trade fair online and took it to a new level: Welcome to Roto City.