Unusual times call for unusual measures. Welcome to the New Normal. More than ever, it’s about hospitality. About inspiring people, about giving them beautiful moments. About creating a time value. And that is exactly what our fourth event “permanent beta” under the theme umbrella “Tischlein Deck Dich” was about.
The world is changing and Roto Frank AG with it. What does the sales department, whose strongest sales tool has so far been the trade fair, need in order to continue to communicate efficiently with the customer? That was the question with which we started a workshop with Roto. The answer is a well thought-out sales tool that functions independently of time and place, is convincing, emotionally charges the products and appeals equally to different target groups. We translated the user experience of the trade fair online and took it to a new level: Welcome to Roto City.
From the zoological perspective of the naturalist, man is a community-forming herd animal, a “physei politikon zôon”. Sociability is his very nature. Now, at least for the moment, there are no performances on the great stages of sociability. This raises the crucial question of how we can continue to deal with our customers efficiently. Offline is only possible with a minimal cast on the open-air stage, the tickets for the first ranks of the digital performance “visibility” are fiercely contested. So how is it still possible at all to stand out from the crowd?