Unu­su­al times call for unu­su­al mea­su­res. Wel­co­me to the New Nor­mal. More than ever, it’s about hos­pi­ta­li­ty. About inspi­ring peo­p­le, about giving them beau­tiful moments. About crea­ting a time value. And that is exact­ly what our fourth event “per­ma­nent beta” under the the­me umbrel­la “Tisch­lein Deck Dich” was about.

Roto City

The world is chan­ging and Roto Frank AG with it. What does the sales depart­ment, who­se stron­gest sales tool has so far been the trade fair, need in order to con­ti­nue to com­mu­ni­ca­te effi­ci­ent­ly with the cus­to­mer? That was the ques­ti­on with which we star­ted a work­shop with Roto. The ans­wer is a well thought-out sales tool that func­tions inde­pendent­ly of time and place, is con­vin­cing, emo­tio­nal­ly char­ges the pro­ducts and appeals equal­ly to dif­fe­rent tar­get groups. We trans­la­ted the user expe­ri­ence of the trade fair online and took it to a new level: Wel­co­me to Roto City.

New forms of hospitality.

The Cor­e­um in Stock­stadt adds ano­ther high­light to the 200,000 sqm site: the Cor­e­um Hotel. Hos­pi­ta­ble archi­tec­tu­re, in the midst of a cura­ted coll­ec­tion around the the­me of urban design of the future. 

The performance can begin

Accor­ding to Aris­tot­le, the ima­gi­na­ti­on or “phan­ta­sia” is a men­tal chan­ge based on sen­su­al per­cep­ti­on, the pro­duct of which is the phan­tas­ma. And we at ate­lier 522 are par­ti­cu­lar­ly fami­li­ar with the imagination.

online offline between the line

Recasting the stages

Aus dem zoo­lo­gi­schen Blick­win­kel des Natur­for­schers ist der Mensch ein gemein­schafts­bil­den­des Her­den­tier, ein «phys­ei poli­ti­kon zôon». Die Gesel­lig­keit ist sei­ne urei­gens­te Natur. Nun fin­den auf den gro­ßen Büh­nen der Gesel­lig­keit zumin­dest in momen­to kei­ne Auf­füh­run­gen statt. Stellt sich die Gret­chen­fra­ge, wie wir den Umgang mit unse­ren Kun­den wei­ter­hin effi­zi­ent pfle­gen kön­nen. Off­line ist nur mit Mini­mal­be­set­zung auf der Frei­licht­büh­ne mög­lich, die Tickets für die ers­ten Rän­ge der digi­ta­len Auf­füh­rung «Sicht­bar­keit» sind hart umkämpft. Wie ist es also über­haupt noch mög­lich aus der Mas­se herauszustechen?