Unu­su­al times call for unu­su­al mea­su­res. Wel­co­me to the New Nor­mal. More than ever, it’s about hos­pi­ta­li­ty. About inspi­ring peo­p­le, about giving them beau­tiful moments. About crea­ting a time value. And that is exact­ly what our fourth event “per­ma­nent beta” under the the­me umbrel­la “Tisch­lein Deck Dich” was about.

Roto City

The world is chan­ging and Roto Frank AG with it. What does the sales depart­ment, who­se stron­gest sales tool has so far been the trade fair, need in order to con­ti­nue to com­mu­ni­ca­te effi­ci­ent­ly with the cus­to­mer? That was the ques­ti­on with which we star­ted a work­shop with Roto. The ans­wer is a well thought-out sales tool that func­tions inde­pendent­ly of time and place, is con­vin­cing, emo­tio­nal­ly char­ges the pro­ducts and appeals equal­ly to dif­fe­rent tar­get groups. We trans­la­ted the user expe­ri­ence of the trade fair online and took it to a new level: Wel­co­me to Roto City.

New forms of hospitality.

The Cor­e­um in Stock­stadt adds ano­ther high­light to the 200,000 sqm site: the Cor­e­um Hotel. Hos­pi­ta­ble archi­tec­tu­re, in the midst of a cura­ted coll­ec­tion around the the­me of urban design of the future. 

The performance can begin

Accor­ding to Aris­tot­le, the ima­gi­na­ti­on or “phan­ta­sia” is a men­tal chan­ge based on sen­su­al per­cep­ti­on, the pro­duct of which is the phan­tas­ma. And we at ate­lier 522 are par­ti­cu­lar­ly fami­li­ar with the imagination.

online offline between the line

Recasting the stages

From the zoo­lo­gi­cal per­spec­ti­ve of the natu­ra­list, man is a com­mu­ni­ty-forming herd ani­mal, a “phys­ei poli­ti­kon zôon”. Socia­bi­li­ty is his very natu­re. Now, at least for the moment, the­re are no per­for­man­ces on the gre­at stages of socia­bi­li­ty. This rai­ses the cru­cial ques­ti­on of how we can con­ti­nue to deal with our cus­to­mers effi­ci­ent­ly. Off­line is only pos­si­ble with a mini­mal cast on the open-air stage, the tickets for the first ranks of the digi­tal per­for­mance “visi­bi­li­ty” are fier­ce­ly con­tes­ted. So how is it still pos­si­ble at all to stand out from the crowd?