Unusual times call for unusual measures. Welcome to the New Normal. More than ever, it’s about hospitality. About inspiring people, about giving them beautiful moments. About creating a time value. And that is exactly what our fourth event “permanent beta” under the theme umbrella “Tischlein Deck Dich” was about.
The world is changing and Roto Frank AG with it. What does the sales department, whose strongest sales tool has so far been the trade fair, need in order to continue to communicate efficiently with the customer? That was the question with which we started a workshop with Roto. The answer is a well thought-out sales tool that functions independently of time and place, is convincing, emotionally charges the products and appeals equally to different target groups. We translated the user experience of the trade fair online and took it to a new level: Welcome to Roto City.
The Coreum in Stockstadt adds another highlight to the 200,000 sqm site: the Coreum Hotel. Hospitable architecture, in the midst of a curated collection around the theme of urban design of the future.
According to Aristotle, the imagination or “phantasia” is a mental change based on sensual perception, the product of which is the phantasma. And we at atelier 522 are particularly familiar with the imagination.
Aus dem zoologischen Blickwinkel des Naturforschers ist der Mensch ein gemeinschaftsbildendes Herdentier, ein «physei politikon zôon». Die Geselligkeit ist seine ureigenste Natur. Nun finden auf den großen Bühnen der Geselligkeit zumindest in momento keine Aufführungen statt. Stellt sich die Gretchenfrage, wie wir den Umgang mit unseren Kunden weiterhin effizient pflegen können. Offline ist nur mit Minimalbesetzung auf der Freilichtbühne möglich, die Tickets für die ersten Ränge der digitalen Aufführung «Sichtbarkeit» sind hart umkämpft. Wie ist es also überhaupt noch möglich aus der Masse herauszustechen?
