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graphic design

Eye-pleasing and high-proof – It shimmers like liquid gold. As long as there’s enough whiskey in the bottle, the high-proof sophisticated spirit shines through the label. Or to be precise: through the silhouette of Lake Constance, which shows where the brand comes from. That was atelier 522’s suggestion for a distiller and cellarer from the north banks of Lake Constance, or the »Swabian Sea« as it is known. The fine glow of the whiskey is framed and emphasised by a bottle label with a black background, on which terms associated with distilling are randomly positioned. And for the label of a classic whiskey you can’t get much more atmospheric than that. It makes you feel thirsty for a sip just by looking at it …