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objectflor

imagery & photography

Olympic view 

 

Everyone is familiar with bird’s eye perspectives. But the suppliers of floor coverings experience them on a daily basis. This one decided to take an unusual approach with views of a living environment from above – including the kitchen table in a home, or a shop with display tables and customers. atelier 522 further developed this unique viewpoint to form a fundamental framework: individual imagery for objectflor. The recognition value is immense. And the trick: great preparation had to go into the choice of location and the arrangement of the images to ensure they look completely natural.