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odlo

trade fair booth

Reinventing the wheel with a new twist.

 

Cycling is in, cycling is cool, but above all, cycling is an excellent way to keep fit. And since the electrification of bicycles, the market has been highly competitive. Despite good sales figures, the industry is expecting an increasing headwind. That was the word at the most recent EUROBIKE tradeshow in Friedrichshafen. And everyone knows that you have to get a head start on your competitors. Sportswear producer ODLO decided to call on a tried-and-tested companion for EUROBIKE: atelier 522, to be precise. We created an impressive trade fair concept – with a specially designed presentation platform for the biker outfits by ODLO, with striking visuals and information about the latest trends.

 

where: Eurobike | Friedrichshafen | Germany

service phase: 1 - 9

floor area: 60 m2

construction time: 7 days