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retail design

Eye-catching trends! It’s all in the name: »tragbar trendwear« (wearable trend wear) is the name of the newly designed store of this fashion company from Esslingen in Germany. The idea was for the customers to encounter the latest trends as soon as they step inside the door. Which certainly isn’t a problem from a visual perspective, as the new store concept proves. The colours provide direction and help to differentiate. As well as the design of the complete décor. On the ladies’ side clean white and warm tones dominate the look, while the men’s section is more rough and ready. The result is femininity and masculinity side by side.