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atelier 522 serafini Corporate Design graphic catalogue
atelier 522 serafini Corporate Design graphic catalogue
atelier 522 serafini Corporate Design graphic catalogue
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serafini

graphic design

The word “catalogue” comes from the Greek language – and is derived from the verb to recite, or to list. While it might not sound very thrilling at first, it’s definitely worth browsing Serafini’s catalogues, where you’ll find a whole lot more than just shelving, wall hooks or furniture. In Serafini’s catalogues the different products are shown in the typically minimalistic and elegant style of the company from Iserlohn in Germany. These panoramas of the Serafini product range were created by atelier 522. We aimed to create a simpler overview. Warm red and orange tones stand for interior products; while the magazine racks and mailboxes in the ‘Exterior’ catalogue are identified by a cooler greeny-blue colour spectrum. The imagery used by atelier 522 showcases the products within a modern home décor setting. As well as Serafini’s range of stylishly designed interiors it also offers shop-fitting concepts and a corresponding catalogue of shop systems, which is distinguished by its clarity and elegance. The product presentation is rounded off by “Projects”, Serafini’s showroom catalogue in which products and know-how for shop-fitting are pooled.