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trade fair booth

The basic idea of the trade fair stand concept was to create maximum impact with the simplest of materials. atelier 522 consciously decided against presenting a living room situation and instead concentrated on the “staging” of the individual products. These were then affixed to large speech bubbles on simple untreated MDF walls, and rounded off with fresh and futuristic comic-style illustrations. The products were consciously positioned on the walls in order to achieve a great impact from afar – products were attached up to heights of 4.5 metres – as well as allowing the visitor to actively partake in the “Serafini experience” by looking at, touching and trying out the products from close up. The entire trade fair presentation consisted of the brand’s own products: Serafini’s “Western” stools were used as “conversation areas” on which visitors could have business talks in a relaxed atmosphere whilst remaining in the midst of the action.


where: imm | cologne | Germany

service phase: 1 - 9

floor area: 110 m2

construction time: 5 days