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atelier 522 trade fair booth product industrial design Ambiente house
atelier 522 trade fair booth product industrial design Ambiente house
atelier 522 trade fair booth product industrial design Ambiente house
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serafini

trade fair booth

Step inside! Leave with a smile on your face! Attracting attention at a trade fair like “Ambiente” isn’t an easy task. And conveying feelings of happiness on top of that becomes a real challenge. A challenge that atelier 522 was happy to rise to in the design of a trade fair stand to attract the business and private customers of Serafini. For Ambiente 2010 a large doll-style house was created. With white walls, a roof and four doors it enticed visitors to step inside. A real eyecatcher were the Serafini mailboxes at eye-level – either colourful or black and white, inviting visitors to go inside and look around. Inside the minimally designed giant doll’s house other Serafini products were waiting to be discovered. Open space, unobstructed views and clearly arranged products, not to mention the ‘wow’ effect – upon discovering the variety of imaginative organiser and filing systems visitors experienced positive feelings and released happy hormones, which equalled success.

 

where: Ambiente | Frankfurt | Germany

service phase: 1 - 9

floor area: 54 m2

construction time: 5 days