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retail and product design

A textbook ascent... Just what happens when we take over the strategic design of the alpine sports specialists from Taufkirchen near Munich will soon become apparent in all Ortovox showrooms and in shop-in-shop spaces worldwide.

A distinct and highly recognisable look is combined with flexibility and functionality. The design concept doesn't just include the redesign of the entire shop system, but rather the showroom as well. Thus, as of now, alongside wood, wool and a natural colour scheme, the store also features steeply sloping merchandise units which can be stocked adaptably, independently of the season. All, of course, bearing the fingerprint of the Ortovox brand.