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atelier 522 Plus Light Tech trade fair booth design scenography fabric
atelier 522 Plus Light Tech trade fair booth design scenography fabric
atelier 522 Plus Light Tech trade fair booth design scenography fabric
atelier 522 Plus Light Tech trade fair booth design scenography fabric
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PLUS LIGHT TECH

trade fair booth

EuroShop 2011: The latest lighting technology showcased in closed spatial concept. The art of shadow-play comes from Asia. And atelier 522 was inspired by this ancient theatrical technique to dramatically set the scene for the trade fair stand of the Indian light manufacturer “Plus Light Tech” at the Euroshop trade fair. The concept: Japanese spatial philosophy meets high-tech light technology to attract a lot of attention. The trade fair stand was designed with a minimum of materials. Its walls consist of textile-covered birchwood slats and form simple cubes, which serve as the stage upon which the visitors become the main protagonists. With the effect that the details shape the atmosphere. For example the flying objects made of filigree metallic tissue are reminiscent of origami birds. They float through the showroom, highlighting the theme of jewellery and accessories. In addition they cast shadows on the transparent exterior walls of the three cubes – awakening the curiosity of the Euroshop visitor. Inside, further objects by atelier 522 await: twig and nest installations made from light coloured wood but also the chilli peppers, the highly colour-intensive piles of pigments, and the dresses that from the outside appear as mysterious shadows.

 

where: Euroshop | Düsseldorf | Germany

service phase: 1 - 9

floor area: 156 m2

construction time: 7 days