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atelier 522 Retaildesign Brand Strategie strategy Schiesser Flagship Store
atelier 522 Retaildesign Brand Strategie strategy Schiesser Flagship Store
atelier 522 Retaildesign Brand Strategie strategy Schiesser Flagship Store
atelier 522 Retaildesign Brand Strategie strategy Schiesser Flagship Store
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SCHIESSER

retail design

Opening of the first Schiesser flagship store in Berlin. In summer 2011 the traditional Schiesser brand launched its new brand identity. As well as a new logo and a new packaging concept Schiesser is now also opening new stores. The company, which is based in Radolfzell am Bodensee, a town in Germany near the western end of Lake Constance, commissioned atelier 522 from Markdorf with the planning of their Berlin flagship store. Schiesser’s new brand values played a central role in the planning of the flagship store. Natural materials like wood and a clear colour scheme define the new store concept, which has been given a distinct and appealing appearance with many emotional highlights. The clothes peg runs like a red thread throughout the entire concept and forms a canopy on the ceiling of every new store.