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atelier 522 Odlo Eurobike 2011 trade fair booth design sport
atelier 522 Odlo Eurobike 2011 trade fair booth design sport
atelier 522 Odlo Eurobike 2011 trade fair booth design sport
atelier 522 Odlo Eurobike 2011 trade fair booth design sport
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odlo

trade fair booth

Blue is for everyday, red is for ambitious amateurs and green is for professionals. That is the triple-layered colour palette of odlo, the inventors of functional sport underwear. The trio of colours defines the collection – from the tech shirt down to the parka, from gloves down to active briefs. The trio of odlo-blue, odlo-green and odlo-red creates a high recognition effect. And that was demonstrated with the odlo trade fair stand, designed by atelier 522 at the last EuroBike in Friedrichshafen. atelier 522’s trade fair team created three large open cubes in the signal colours of odlo. And they did more than just create an eye-catcher. How? With carefully arranged details from the world of the bicycle workshops. Some were spread around on the floor – as laminate representations of tools, colour-coordinated to the cubes: tools for screwing, turning, hammering or filing. In part they were hung: images of company founders with bike, shots of the most recently sponsored bike team, posters featuring information about the company. While making a pit stop at the three brightly coloured odlo cubes, EUROBIKE visitors discovered excerpts of the exciting history of the company, things worth knowing about the production and latest news. Curiosity was awakened – and rewarded with vitamin-rich energy boosters: bananas. But the odlo products on show very much remained at the focus. Cleverly presented on antique workshop tables, the EuroBike stand definitely appealed to the emotions. And despite the old-fashioned workshop character the atelier cubes emphasised that the odlo-typical wearer comfort is also chic – whether in blue, red or green.

 

where: Eurobike | Friedrichshafen | Germany

service phase: 1 - 9

floor area: 60 m2

construction time: 6 days