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The art of spacial content presentation – Architectural concepts to generate visitor attention. The terms »exhibit« and »present« imply an aggressive and extroverted attitude. Exhibition and museum concepts, trade fair designs or shops should reflect this attitude – either with the aim to cause a deeper intellectual engagement with the content or to activate purchase processes.

 

Both perspectives require the visitor’s attention, both involve the transfer of information to a wide public audience, both are based on a certain staging and need appropriate architectural concepts. More and more, designers must also respond to full-service requests. Besides the exhibition concept, responsibilities include everything from briefings to the CI design to the implementation of the concept. The texts, supplemented by extensive project examples, show the process of a successful project implementation in practice.

 

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