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atelier 522 trade fair yearbook 2013/14 atomic
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Trade Fair Design Annual

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For quite some time now, the architecture of the booth alone is no longer decisive for the successful presentation of a brand at trade fairs. More subtle elements such as light, materials, audiovisual media or even a skilful perspective and perfect infrastructure are what now trigger a wow effect from visitors and customers. And this is demonstrated by this  edition of the Trade Fair Design Annual: Once again, the editors have compiled and analysed more than 50 presentations of international top brands. Large illustrations, detailed plans and interviews with designers explain the standards for trade fair design of the future.

 

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