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Brand New


It is not just the innovations presented at EuroShop which are brand new. New are also the brand appearances that are designed and developed by agencies and designers especially for this trade fair. It is not only about presenting the brand, its brand values and products, it is also about direct communication with business customers, maintaining existing relationships and establishing new ones. The trade fair design therefore remains irreplaceable. But what changes are in store for us? In which direction is the fair business going and how will future brand presentations look like? 

The editors of »Brand New - Design Expo & Event Concept 2014« will investigate these issues and provide an overview of pioneering topics in the field of spacial communication. Experts from different areas will report on the state of affairs and give an outlook into the future of trade fair design.