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Rosenthal – Thomas

brand & story

Our brand strategy for Thomas Rosenthal was focused on locating a younger audience. Besides product consultancy and product development, atelier 522 adapted Thomas Rosenthal’s brand communication including sell-in, window and trade fair design. The new visual language summarizes these efforts in an inspiring way: Thomas Rosenthal’s appearance has become creative, young, timeless and stylish. With its extended product line, its new display furniture, its revised packaging design and newly created brand magazine, this brand has become very desirable for a younger target group.

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