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atelier 522 schiesser retail interior design brand strategy international store concept flagship store
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»Natural. Zeitgeist. Since 1875.« Under this credo the renowned fashion brand Schiesser operates on a global level. atelier 522 has applied unconventional ideas to redefine the company’s interior design and make the brand more tangible without neglecting its heritage. Displays and product presentations with their interesting scenographic details now fit lively into the overall concept of the shops. The same clothespin that covers the ceiling of all shops also functions as a giveaway at the checkout – all in a coherent corporate design. Strategists, interior designers, architects, communication designers and product designers have joint forces for Schiesser to develope a holistic brand strategy. While Schiesser is implementing the new design concept in stores worldwide, atelier 522 helps the company grow without loosing its corporate identity. atelier 522 developed premium solutions for SCHIESSER especially in the areas: retail design, sell-in & window, display design and graphic design.


All projects for SCHIESSER »