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atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
atelier 522 Gessler 1862 Retaildesign Hospitality Corporate Design graphic Communication
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GESSLER 1862

brand & story

A timeless brand story was developed for the renowned book store with its long history that dates back to 1862. With the emergence of big online retail shops, book stores have suffered lately. To breath new life into the old business, atelier 522 created a fresh yet cozy store which is much more than just a book store and also comprises its own café. The traditional book store has been transformed into a cultural meeting place – with its own piano and packed event calendar: with everything from live concerts to readings. The smell of coffee enriches the atmosphere and invites all guest to stay and read their books right there. From the concept of the store, to product line consultancy, to interior architecture, communication design, web design and customer retention activities, atelier 522’s holistic concept has turned a simple business into a classy boutique book store & café which address all our senses – a real highlight in the region of Lake Constance.

 

Besides the development of various concepts for Gessler 1862, 
atelier 522 developed memorable solutions concerning retail design, industrial design and corporate design. To these belong the evolution of the logo, the creation of a new website as well as miscellaneous packagings.

» all projects for GESSLER 1862