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sustainable brandstory

From the top of the mountain down to the valley, VAUDE’s products assist outdoor enthusiasts in every terrain. atelier 522 knows this and has developed strategies for a coherent brand architecture that reflects and maintains every characteristic of the outdoor supplier. All franchise concepts and shop-in-shop solutions present a high recognition value. Specifically designed lights and chairs are included in the trade fair design but can also be found at the VAUDE headquarter. Accompanying brochures show all franchise partners which furniture is available to order for their individual stores. And above all, atelier 522 its interior architects, product designers and communication designer have developed their strategies for VAUDE according to the outdoor company’s mission statement: to become Europe’s most environmentally-friendly outdoor company in 2015. In addition to the implementation of several shop-in-shop systems, atelier 522 is also working on trade fair design, retail design, industrial design and corporate design solutions for VAUDE.


» all projects for VAUDE