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atelier 522 retail designbrand strategie Schiesser flagship store uncover U-Bahn lines
atelier 522 retail designbrand strategie Schiesser flagship store uncover U-Bahn lines
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SCHIESSER

retail design

A world was created here that will appeal to the younger target group of German underwear brand Schiesser: in a white room Berlin’s underground map was abstracted and translated into a three dimensional form. The underground lines rise out of the walls and the floor, creating colourful stands in the middle of the space on which the young fashion can be presented. Original plastic seating from the Berlin underground system has been used on the shop floor and in the changing rooms. Schiesser’s brand values: “Natürlich. Zeitgeist. Seit 1875” (“Natural. Zeitgeist. Since 1875”) have been translated into a 3-dimensional form in a fresh, young and natural way.