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SCHIESSER

retaildesign

»Natural. Zeitgeist. Since 1875.« Under this credo the renowned fashion brand Schiesser operates on a global level. atelier 522 has applied unconventional ideas to redefine the company’s interior design without neglecting the brand’s history. Displays and product presentations with their interesting scenographic details now fit lively into the overall concept of the shops. The same clothespin that covers the ceiling of all shops also functions as a giveaway at the checkout – all in a coherent corporate design. Interior designers, architects and communication designers have joint forces for Schiesser’s new shop concept. Together they developed a holistic design concept which is being rolled out worldwide. In-depth consulting service at atelier 522 means that all disciplines work closely together on a interdisciplinary level. An intuitive guidance system creates an individual shopping experience. Key visuals direct customers to their favorite product line.