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atelier 522 trade fair booth design atomic ISPO 2012 wood houses cottage
atelier 522 trade fair booth design atomic ispo 2012 wood houses cottage product presentation
atelier 522 trade fair booth design Atomic ISPO 2012 wood houses
atelier 522 trade fair booth design Atomic ISPO 2012 wood houses
atelier 522 trade fair booth design Atomic ISPO 2012 wood houses
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ATOMIC

trade fair booth

It’s what we’re all searching for: a homely winter sports village. And atelier 522 has made this dream a reality. At the most recent ISPO they created this cosy space where visitors can find all the latest information from ski manufacturer ATOMIC. The architecture is open and transparent. But every other aspect of each lodge differs according to the products exhibited within. The “Race” equipment communicates a different message to that of the “Freeski”, “Nordic”, “Tourer” and “Volant”. That adds emphasis – with regard to the product message as well as to the atmosphere. The collection presentation for the “Women” and “Kids” area is warm and friendly. A fresh, confident, playful style prevails here. With “Race” things get a lot more technical, with the material playing the key role. Linear, cool and presented with maximum impact. Just a few posters add an effective emphasis. The gaze of the visitors is guided towards an alpine backdrop. Viewpoints out of the huts invite guests to check out the neighbouring lodges. And there is also a space at the back of the village for more important discussions or meetings.

 

where: ISPO | Munich | Germany

service phase: 1 - 9

floor area: 420 m2

construction time: 5 days