A proper trade fair design should offer a holistic brand experience. The skiing equipment manufacturer ATOMIC presented many new products and innovations at ISPO 2014. With atelier 522’s concept of the trade fair design and corporate identity, the trade fair booth offered first touch points to experience and remember the brand.
where: ISPO | Munich | Germany
service phase: 1 - 9
floor area: 540 m2
construction time: 5 days