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atelier 522 Vaude ISPO 2012 trade fair booth design wood sustainability outdoor
atelier 522 Vaude ISPO 2012 trade fair booth design wood sustainability outdoor
atelier 522 Vaude ISPO 2012 trade fair booth design wood sustainability outdoor
atelier 522 Vaude ISPO 2012 trade fair booth design wood sustainability outdoor
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VAUDE

trade fair booth

“I love that!” exclaimed Ashish Komar from the Indian internet channel “Bangalore Sports TV” when he visited the VAUDE stand at ISPO 2012. The ISPO presentation was designed by atelier 522 who took VAUDE’s strict ecological specifications into consideration. VAUDE was insistent that its trade fair stands should not be made with disposable products. The solution: flexible wall constructions and transportable tables – which, depending on the situation, can be adapted to the stand area. Rucksacks, helmets, outdoor clothing – the entire range can be perfectly presented. And the highlight of this construction and presentation principle is its transparency. It is possible to look through the wooden framework, which arouses curiosity. Banners, posters and information panels reinforce the effect. And smaller presentation modules underline the highlights. The entire exhibition system forms an “organism” which reacts to every new trade fair and is a concept that stands out with its sustainability.

 

where: ISPO | Munich | Germany

service phase: 2-5 | 8-9

floor area: 455 m2

construction time: 5 days